Who Cares About Your Content

By Joe Kowalke Did you see my eyes roll? No, of course, not. That’s because I only did it in my mind. I mentally roll my eyes whenever someone in business proclaims, “We need content!” I know, I know, it’s the PR and marketing industry’s word du jour. Now more than ever businesses are expected to digitally engage with consumers. Social media and owned media (blogs) are vital digital channels for companies to stay top-of-mind with the public, provide customer service, convey core values, express leadership, promote new products and, ultimately, entertain and educate. This is all true, and Double…

How I Became the Office Spirit Stick

By David Blackburn Think back to your days in elementary school, maybe high school. I know it may seem like you’re pushing through a dusty attic of memories—some good, some bad. But see if you can find that box labeled “childhood emotions.” I’m sure it’s old and shoved in some dark corner of your subconscious. I’m going to speak for myself because hey I don’t know you like that—for me, a large part of my childhood was spent trying lots of different things . There were some successes and some…

Five Reasons You Should Consider Marketing to the Recreational Athlete

By Heather Hawkins Whether your brand is specifically targeted towards athletes, such as performance nutrition, gear or clothing, or just has an affinity with an active consumer segment, targeting active media and influencers is a great way to reach a highly engaged group of consumers. Here are five reasons you should consider marketing to recreational athletes: Recreational athletes are sharers by nature. From posting Instagram shots from atop the summit on a long ride to talking about the latest wearable technology with run club mates on a long run, recreational athletes live in a constant state of gathering and sharing finds on…