Media Relations: No Swiping Left or Right

By Tricia Denci When building relationships with the media there is no app or easy swiping left or right on your phone to automate the process and allow you to become a resource for media. You have to slowly build a connection and trust based on a common interest. Then this connection can grow into a mutually beneficial relationship. Does that process sound familiar? Media relations can feel a lot like dating. Let’s break down relationships comparing in-real-life vs. the PR world. Initial Connection: IRL: You smile at the object of your affection…