By Tricia Denci
When building relationships with the media there is no app or easy swiping left or right on your phone to automate the process and allow you to become a resource for media. You have to slowly build a connection and trust based on a common interest. Then this connection can grow into a mutually beneficial relationship. Does that process sound familiar? Media relations can feel a lot like dating.
Let’s break down relationships comparing in-real-life vs. the PR world.
IRL: You smile at the object of your affection…