Hearing it Through the Grapevine: Influencers in Food and Wine

By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in a recent study conducted by the University of Indiana School of Journalism, stating that “60% of journalists said they use social media to find story ideas.” In my experience, this is especially true for food and wine media. This revelation should inform…

Traditional Media, We Need to Have a Talk

By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you. There are more channels that people are paying attention to that don’t fall under the “traditional media” models. Here are some tips for the brand or business that looks for value in the smaller, perhaps less sexy, media soapbox. Extend your reach to…

The Instagram Apocalypse: You Will Survive

As you may have seen, earlier this month Instagram announced they will be testing an algorithm that will organize users’ feeds based on the content they believe users will care about the most. We want to be sure you have the correct information about Instagram’s algorithmic feed change, as well as offer a few recommendations on being successful given this upcoming change. Instagram stated they will be analyzing “likes, comments, timeliness, and the relationship between the poster and the viewer” to determine the order of photos within the…