By Natalie Perkins
I’ll admit it – as a millennial, I thought that building and maintaining a social media profile for a brand would be a piece-o-cake. I grew up with this stuff, so I thought I’d know how to do it. Just sign up, start posting stuff that looks cool (AKA puppies, brunch, photos of SF, more puppies…). Duh.
As I’ve quickly learned, this non-strategy doesn’t really work for brands on social media.
Working with several clients on their social media channels, and even on our own internal team, I’ve learned there are a few key topics to think about…