Announcing the Double Forte Podcast: Everything Speaks

              At Double Forte, we love podcasts. From Serial to  Cliff Ravenscraft, we can’t get enough. No really, we can’t. That’s why we decided to launch our own. We are thrilled to present, Everything Speaks, a podcast for millennials and young professionals looking for practical, actionable career advice. If you know someone who is interested in a career in public relations, marketing, social media, working in an agency, or, who is starting a career in any of these realms, this is the podcast for them. And this is not a humble brag, Everything Speaks is 100 percent produced…

Social Media: The Algorithms Are A Changin’…

By Sarah McDonough Social media platforms are constantly evolving 1) to stay technologically current 2) to stay interesting and 3) to earn more revenue. OK, I can’t prove the second one. It’s just my hunch as a skeptical PR pro because, let’s face it, these changes get covered in the news A LOT – everything from the likes and the dislikes. One of the most recent changes comes from Facebook which altered its algorithm (again) to prioritize friends and family feeds over news sources and pages. Click here to read the “Values” the company will…

Signing Off in a World That’s Always On

By Lyndsey Besser We’ve heard it all before, it’s important to maintain a healthy work-life balance. Without it, you’ll burn out and be of no use to yourself, your employer or your clients. But what does that actually look like in a 24/7 news-driven industry like public relations? How do you make sure you sign off and get the down time you deserve? First, stop considering it a privilege. I’ll never forget the words my mother told my 15-year-old self over and over, “Having a driver’s license is a privilege, not a right!” In this case, it’s the…