4 Rules for Delivering an Outstanding Customer Experience

Customer experience is the lifeblood of any company, because there are very few companies who command the entire market. There are some monopolies out there, but not very many. The brand that you have – the product or service that you sell – is only half of whatever is in that package. The other half is the experience that people have with your brand. Say they love your product, but they can’t open the package. Or they want to use your app, but they can’t get it to work. Or they can’ t get anybody on the phone to…

Asking If The Mom Blog Is Dead Is the Wrong Question

by Liz O’Donnell PR Week caused quite a stir this week with a debate titled, “Is the Mommy Blog Dead?” If you can get past the title (because we all know better than to call someone who didn’t raise you “mommy” don’t we?), it’s an interesting read. Jessica Gottlieb, founder of Word of Mouth: Women, argued that yes indeed the mom blog is dead. Even though I disagree with her, much of what she had to say was right on. “Facebook brings moms together for information gathering and groupthink. Audiences no longer need blogs.” True, to a degree. If you need…

New Clients, Everything Speaks Podcast & Snapchat

          What do virtual reality, hospitality and wine have in common? Top companies in these industries can all say they chose Double Forte as their strategic communications and digital agency. We recently partnered with: Jaunt (virtual reality) AC Hotels – San Jose (part of the Marriott International portfolio) The Hess Collection (wine) We already hit the ground running with these world-class brands, and, as with all of our clients, are developing integrated creative strategies that build brand evangelists and help each company reach the right audience when it matters most. In addition to these exciting industries, we continue to create impactful digital and media relations strategies for the…

Don’t Be A Google Alert

Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser  “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered. Yes, we work in a fast-paced environment and things often happen quickly, but I challenge my teams here at Double Forte, and every communications professional, to take a step back, see the big picture, and be more than a Google Alert. Our clients trust…

Double Forte Internships

              Lee Caraher talks with Double Forte Account Coordinator Will Taylor who started with the agency as an Intern. Will shares from his experience on how to rock your internship so you can leverage it into a full time job. His key tips include. Do: If you can’t get a PR internship, work in customer service. You will learn so much about how to interact with customers for successful resolution – a key skill you need in PR and Social Media. Do: Work your network to get the internship. Do: ask these questions so you can get the most out…