I Am Proud of My Name, My Gender and The Career I’ve Earned

By Lyndsey Besser In general, I’m a pretty even-keeled person. It takes a lot to get me up in arms. But this week, something did. On Wednesday morning, an “investor and serial entrepreneur” took to the Wall Street Journal for some digital mansplaining. It was suggested that I, along with other women worldwide, forgo my name in favor of my initials in order to create a gender neutral online persona to keep the male-dominated tech industry from overlooking me. It’s one of the most blatant examples of sexism I’ve seen in quite some time. And in the Wall…

Snapchat: Can You See The Future?

Snapchat, the social media platform for the younger set, just got cooler, or maybe just younger, or maybe that’s the same thing. The social site, which boasts an estimated 150 million users every day, just changed its name to Snap, and rolled out a new pair of sunglasses called Spectacles. Now before you start with the Google Glass-related eye rolling response of, “Haven’t we seen this before,” stop. Remember, Snapchat skews younger, and therefore, cooler, than other major social platforms. According to Statista, 60 percent of users are between the ages of 13 and 24. Snap owes its appeal…

LinkedIn: Love It, Learn It, Lean Into It

We are huge fans of LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. There are more than 350 million users worldwide and 40 percent of those users check LinkedIn daily. Learn to master LinkedIn and you can easily standout to peers, prospects, and potential employees. To help you break out on LinkedIn, here are some tips for how best to use it. Create a Strong Profile Share. Post articles related to your business. Repost company blog posts. Keep your page relevant with new information at least monthly. Complete your profile. A complete profile…

What A Potato Can Teach Us About Influencer Marketing

By Liz O’Donnell Something is gratin, err, rotten, in the world of influencer marketing and Erik Sherman tells us all about it in his recent Inc. article, “The Influencer You Use May Be Ripping You Off.” Sherman discusses the practice of buying fake followers on social media. It’s a practice many are aware of but few admit to doing. He writes, “the practice is madly widespread because there are a lot of folks who want to be famous but aren’t really, and yet they know the endorsement deals, ad money, and even jobs often go to those who at least…

Social Media Don’ts

  At Double Forte, we spend a lot of time advising people on what to do on social media. Do be consistent. Do be authentic. Do be relevant, etc., etc., etc. But what about the don’ts? What are the things you should never do on social media? There’s the obvious list: don’t be vulgar, don’t post something personal from a client’s account, don’t post something you will regret, don’t be hateful – ever, etc., etc. And then there’s the less obvious list: the list of don’ts that some social media expert, guru rather, told you was okay – a best practice in…