60 Minutes Tracks Follows to Dollars

This week, 60 Minutes, arguably the standard-bearer of traditional, old-school media, did a segment on the new guard of millennial social media influencers, and for those of us in the biz, it was must-watch TV. How fitting the show aired around the same time DJ Khaled was capturing his son’s birth on Snap. We’ve written about influencers before: how to become one, what they’re doing in food and wine, how to plan an event with them, and of course, what’s happening with women online, but we’re calling out the 60 Minutes segment because…

Going Global: Taking a Page from YouTube’s Playbook

By Sarah McDonough After working with enough brands – and very different brands at that – I don’t feel like I’m going out on a limb by proposing that it’s safe to say most every brand has a common goal of world domination …but you know, in like a fun and positive sort of way. After reading David Pierce’s recent piece in WIRED, “How YouTube Reinvented Itself for the Next Billion Users,” which details the strategy behind the launch of YouTube Go, a new app designed by ‘The House Cat Videos Built’ for offline video viewing and sharing, the team…

We’ve Launched A Second Podcast: Focus Is Your Friend

We weren’t kidding when we said we love podcasts. We’re having so much fun producing Everything Speaks, our podcast for millennials and young professionals looking for practical, actionable career advice, that we decided to launch another one. We are thrilled to announce, Focus is Your Friend: Double Down on Marketing That Matters. Hosted by Double Forte founder Lee Caraher, this podcast helps marketing, communications and PR professionals focus on the strategies and tactics that actually move the needle and stop doing things that don’t matter. We hope you enjoy the show as much as we do! Tune in here every Monday and…

4 Reasons You Should Be Marketing to Working Daughters

By Liz O’Donnell This week I had the opportunity to address the Marketing To Moms Conference about a segment of moms that are too often ignored: mothers in the sandwich. Currently there are 44 million unpaid family caregivers in the United States and 60 percent of them are women. With 10,000 people turning 65 every day in the U.S., that number is expected to grow. These women, many of them mothers as well as daughters, are trying not only to maintain some sense of self while raising kids, not only trying to maintain some sense of self while raising kids…