This week, 60 Minutes, arguably the standard-bearer of traditional, old-school media, did a segment on the new guard of millennial social media influencers, and for those of us in the biz, it was must-watch TV. How fitting the show aired around the same time DJ Khaled was capturing his son’s birth on Snap.
We’ve written about influencers before:
how to become one,
what they’re doing in food and wine,
how to plan an event with them, and of course,
what’s happening with women online,
but we’re calling out the 60 Minutes segment because…