7 Twitter Habits You Should Develop Now

For a while there, we were all talking about Twitter in the past tense. “Twitter used to be my go-to source for news and trends.” “Twitter used to be a place for meaningful conversations.” “In the early days, I made some great connections on Twitter.” Twitter was so 2009 because Instagram was so 2015 and Snapchat is so very now. Maybe it was millennials who were making these platforms more on-trend than Twitter. Maybe we communications pros, so desperate to stay relevant, felt the need to follow the tweens. If the 12 year olds are on Snapchat, we will be…

9 Things We Are Thankful For This Thanksgiving

Happy Thanksgiving. We hope you have a relaxing and peaceful holiday weekend. We have so much to be thankful for here at Double Forte. Here are just a few of those things: Our clients. We are lucky to work with companies and people who inspire us. Our clients drive us to think creatively, work harder, do more, and be a force for good everyday – and we love that! 2. Our coworkers. We have each others’ back at Double Forte. Someone will always make you laugh. Sometimes, they will…

Now What? Part 2

One week post election and we, like so many Americans, are still thinking about, “Now what?”  Where do we go from here? What is the best path forward? As we wrote last week, “We have just witnessed an election cycle like we have never seen before…The communication styles and strategies broke all the rules. So, now what? How do we as professional communicators go forward?” While we don’t have all of the answers, we do have a few ideas. First, choose your words carefully. Words matter.  In some cases, our word is all we have. This is true for new companies, pre-product….

Now What?

                          Like most of the nation, we at Double Forte are drinking lots of coffee today after a very late night watching the presidential election results and we are wondering, “Now what?” What do the results mean? Where do we go from here? What are the messages, the takeaways, the path forward? These are questions all Americans are asking – not just the people whose candidate lost. This is a major moment in our country’s history and we all are trying to derive meaning from it – those who are celebrating and those who are bruised. Here at the agency,…

5 Ways To Be Irrelevant

In a world where we can’t escape marketing messages even in a restroom stall; where breaking news is no longer a big deal, it’s a given; where celebrities are the ultimate influencers and influencers are the ultimate celebrities; relevance is currency. If you are not relevant, you won’t show up – you can’t even begin to compete. If you want to be heard, seen, or respected, you need to keep up with news, with culture, with social media. You need to make sure that your messages are relevant in the big picture and that people can make a connection…