11 Ways To Leverage Your Content

We’re preaching the power and importance of content this year at Double Forte. So we thought the least we could do is tell you how to make your content work hard for you. Her are 11 ways to leverage the heck out of your content. Start with a blog post. Most communications professionals have their blogging basics down. Write a blog post offering practical tips to your customers – how-tos and lists are always useful. Keep your post between 300 and 750 words. Create an accompanying graphic. Remember how Mark Twain said, ““The reports of my death…

Business Lessons from Interrupting Chicken

By Michelle Curran Interrupting Chicken is one of my all-time favorite books, not just to read to my kids, but in its overall message. Written by David Ezra Stein, it tells the tale of a beleaguered Papa Chicken attempting to read bedtime stories to “Chicken.” Persistent in his efforts to lull Chicken to sleep with fairy tales, Chicken foils each attempt through constant interruptions, frustrating poor Papa and quickly turning the tables on what was initially intended to be joyful quality time. The story can ring a little too true in our daily conversations – not just with family, but…

What A Start!

by Bill Orr Well, January, that is how you start a year.  Of course, I’m not talking about glorious marches, celebrations, catches,  awards, and shows. I’m talking about the wonderful networking opportunities that have presented themselves in the first weeks of 2017. From the Consumer Electronics Show to the Fancy Food Show, opportunities abound to increase your network, connect with colleagues, meet new partners and reacquaint yourself with colleagues. As they say, the doors are open, time to…

The President Tweeted Again…

Fear not. This is not a political message. This is a message about marketing and communications in a new era. All the rules have just been broken and we need a new plan. ASAP! So what? Now what? How do we as professional communicators go forward? How do brands navigate in a media landscape of fake news, alternative facts, and Twitter storms so fierce they move markets, shift policy, and create aftershocks that can be felt across continents? 3 Ways To Stay Relevant and Break Through the Noise in 2017 We can’t go back to business as usual. That just won’t…