6 Content Creation Tools We Absolutely Love

If you’ve been paying attention, then you know your job is to create and publish content. Why? Because content is how you connect with the people who matter most to you. Content is how you control the message. So, in order to help you create great content, here are six content tools the team at Double Forte absolutely loves. Canva. Hands down the greatest thing since sliced bread, Canva makes creating social posts, ebooks, brochures, and more as easy as, well, slicing bread. (See graphic above.) Giphy. If you have not yet created an

Several Social Platforms Roll Out New Features

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a whole new way of getting your content noticed. Snap: Snap has just rolled out a new feature, called Custom Stories, which allows friends to create and contribute to the same stories. Users can choose to create stories with a select group of friends or they can…

Hiding In the Bushes: The New Rules of PR

So by now we know White House press secretary Sean Spicer wasn’t actually hiding in the bushes to avoid the media last week. He was, per The Washington Post, “huddled with his staff among bushes.” Regardless, the events that have been unfolding last week in Washington, and the way they have played in the media, serve as cautionary tales for all of us in the communications industry. Here are 5 PR lessons we can all learn from watching The White House: Perception is reality. It doesn’t matter if Sean Spicer was hiding in the bushes,…

Double Forte Wins New Clients

Sometimes we use this space for you – tips and tricks of the trade, updates on social platforms, you know, news you can use. And sometimes, we use this space for us – news we want to share – which is also for you, because the more we grow and evolve, the more we have to offer. So in that vein, we’ve got news… Today we announced the addition of three dynamic brands to our client roster from the food, virtual reality and online dating industries – Clover Sonoma, THE VOID and Zoosk. The companies complement our expert work in the technology, lifestyle, CPG,…

How To Align Your Content Strategy To Your Business Goals

Content strategies are meaningless unless they are aligned with your business goals. So how does a marketing department and the C-suite make sure the two are aligned? We’ve got you covered with these 5 steps to align your marketing strategy with your business goals. Share your business goals with the marketing and/or content team. This step may sound obvious, but you would be surprised how many times it doesn’t happen. Not everyone realizes that good marketing is only good if it is connected to the business. Don’t start with the creative. The best creative is grounded…