When It Comes To Influencer Relations, Play Small Ball

The Double Forte team is off to watch the San Francisco Giants play the Colorado Rockies this afternoon and while the homeruns will probably bring us to our feet cheering, it’s small ball that could decide the game. The same is true about influencer relations. When planning influencer campaigns, we see so many brands wanting to partner with celebrity influencers and “A-list bloggers” or social stars with hundreds of thousands of followers. And while it might be fun to have a sitcom or pop star post about you on her Instagram account, it may not be the most effective strategy. When…

How Employee Input Impacts PR: Witness Uber

In case you were holding on to that very untrue idea that all press is good press, read some recent articles about Uber. The ride service company has had it’s share of negative stories – the latest headline that Travis Kalanick has stepped aside as CEO. Uber CEO Travis Kalanick resigns after months of crisis Uber CEO Travis Kalanick’s Spectacular Flameout Travis Kalanick, Who Personified Uber and Its Demons, Has Resigned And where does all of this negativity stem from? Uber’s corporate culture. Our CEO and resident culture vulture…

Actions Must Support Words

In light of recent conversations at a PR Week-sponsored event and at an Uber all-hands meeting, we feel compelled to revisit a blog post written earlier this year by our colleague Joe Kowalke. In “Please Talk Politics At Work,” Joe wrote about our company’s practice of talking in the office about gender equality, executive orders that limit civil liberties, or how we’ll no longer support corporate vendors that practice sexism. Joe wrote, “These conversations are learning moments that build trust. The process isn’t perfect, but, … we’re willing to wade into these murky…

Why Don’t You Have a Podcast?!?

We’ve said it before and we will say it again, podcasts are the new black, the new blog, the newest way to connect with the people who matter most. Why? Because podcasts are personal, authentic, informative, and relevant. And for the listener, they are convenient. You can listen when you want – on your run, during your commute, even at your desk (with headphones, of course). Podcast are popular. Listening is on the rise. According to Edison Research, podcast listening increased from 11% to 36%, representing 98 million people in 2016. Podcasts are authority builders.They allow you to control your message, converse with other thought…