by Sarah McDonough
Looking to build a credible brand through Social Media? Embrace the 30-month mindset.
“Let’s make a viral video!”
“But can you just, like, buy followers?”
Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership via social media. Go on, we aren’t here to judge!
The hard truth of the matter is that a viral video, by nature of having the word viral (stemming from virus) in it, is not something that can be manufactured and controlled…even if you just, like, buy followers to…