The Rise of Placement PR

Have you been receiving the same emails we have? Almost weekly someone sends us an offer to place a story in a specific media outlet for a flat fee. Two stories? The fee doubles. Three, it triples, etc. etc. It’s tempting. Especially for companies that have been burned by bad PR firms in the past. But beware the quick fix. Remember the old adage, you get what you pay for? If you pay for a placement, that’s what you get: a placement. And ask yourself, what does that do for you? It might give your website a temporary traffic boost….

Building Brands: The 30-month mindset

by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership via social media. Go on, we aren’t here to judge! The hard truth of the matter is that a viral video, by nature of having the word viral (stemming from virus) in it, is not something that can be manufactured and controlled…even if you just, like, buy followers to…

Why You Need A Social Media Style Guide

Does your company have a social media style guide? A style guide acts as the cornerstone for your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines To help you understand why, and assist you in build your own guide, we’ve created a handy download. Get your copy  HERE.

5 Lessons on Brand Reputation from The New York Times

“We live in an era dominated by the unyielding influence of social feeds,” so stated The New York Times in an article Sunday titled, “How Battling Brands Online Has Gained Urgency, and Impact.” This is a must read article for anyone managing a brand, corporate, or even a personal, reputation. In talking about the ousting of Uber CEO Travis Kalanick, and Fox’s Bill O’Reilly, the Times highlighted the impact online campaigns can have on corporate decisions. Here are some of the key lessons from the article: Online campaigns against brands are powerful forces in business. Customers have more…