In Support of the Multigenerational Communications Department

If I had a dollar for every time I heard someone say, “We need to hire younger people because they understand social media,” I could retire. Maybe that’s what people want… Yes, younger workers may have more real life experience with social media platforms, but don’t discount the older workers. They may have more real life experience. The best communications programs, and social media should be part of an integrated communications strategy, have these elements in common: They are data-driven. They are targeted to a specific audience. They have a compelling story and message. They are relevant. They…

An Important Message: It Starts With Message

On a weekly basis, I field questions like, “How many times should I tweet?” or,  “Which social media platforms should I use?” How the heck would I know? I mean, I can tell you the best times to post to certain platforms. And I can tell you the demographic profile of the typical Facebook user vs. the typical Snap user. I am well read on the latest research about how many times to share the same post. But I don’t want to tell you that. At least not yet. I want you to tell me something first. Tell me this: What is…

Instagram Stories: What You Need to Know

By Aleah Feuerborn It’s been exactly one year since Instagram stories were announced – 365 days of a new social media frontier. A year of face filters, geotags and figuring out how to best explain that Instagram Stories are basically like Snapchat, but better. While there is still more to learn and Instagram continues to evolve, we’ve created a rundown of pros, cons and other helpful hints below. PROS User growth rate: Instagram Stories now has more than 200 million users per day, measured by someone either posting an update to their story or viewing a friend’s from the carousel at the top of…