Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom
By Lyndsey Besser
“The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered.
Yes, we work in a fast-paced environment and things often happen quickly, but I challenge my teams here at Double Forte, and every communications professional, to take a step back, see the big picture, and be more than a Google Alert. Our clients trust…