The Boomerang Principle Is Here!

The team at Double Forte is excited to announce that our fearless leader and CEO, Lee Caraher, has published another book and it is available now! The Boomerang Principle: Inspire Lifetime Loyalty From Your Employees spills the secrets those of us at Double Forte already know about: how to create a positive workplace culture, how to develop high performing employees, and how to build loyal allies of current and past coworkers and clients. We know about these things because we work with Lee everyday – in fact some of us are boomerangs ourselves, having left to pursue other opportunities and…

5 Tim Ferriss-Inspired Tips for Making 2017 the Best Year Yet

The last question of the night came from a gentleman sitting smack-dab in the middle of the audience. “For those people who haven’t listened to all of your podcasts, what’s one episode you would recommend to give them a taste?” Tim Ferriss has made it his mission to deconstruct world-class performers to extract their habits, tools and routines. On his podcast he’s interviewed hundreds of successful entrepreneurs, actors, writers, athletes and thought leaders. His new book, Tools of Titans, is an amalgamation of all…

I Am Proud of My Name, My Gender and The Career I’ve Earned

By Lyndsey Besser In general, I’m a pretty even-keeled person. It takes a lot to get me up in arms. But this week, something did. On Wednesday morning, an “investor and serial entrepreneur” took to the Wall Street Journal for some digital mansplaining. It was suggested that I, along with other women worldwide, forgo my name in favor of my initials in order to create a gender neutral online persona to keep the male-dominated tech industry from overlooking me. It’s one of the most blatant examples of sexism I’ve seen in quite some time. And in the Wall…

Don’t Be A Google Alert

Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser  “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered. Yes, we work in a fast-paced environment and things often happen quickly, but I challenge my teams here at Double Forte, and every communications professional, to take a step back, see the big picture, and be more than a Google Alert. Our clients trust…