Hiding In the Bushes: The New Rules of PR

So by now we know White House press secretary Sean Spicer wasn’t actually hiding in the bushes to avoid the media last week. He was, per The Washington Post, “huddled with his staff among bushes.” Regardless, the events that have been unfolding last week in Washington, and the way they have played in the media, serve as cautionary tales for all of us in the communications industry. Here are 5 PR lessons we can all learn from watching The White House: Perception is reality. It doesn’t matter if Sean Spicer was hiding in the bushes,…

Double Forte Wins New Clients

Sometimes we use this space for you – tips and tricks of the trade, updates on social platforms, you know, news you can use. And sometimes, we use this space for us – news we want to share – which is also for you, because the more we grow and evolve, the more we have to offer. So in that vein, we’ve got news… Today we announced the addition of three dynamic brands to our client roster from the food, virtual reality and online dating industries – Clover Sonoma, THE VOID and Zoosk. The companies complement our expert work in the technology, lifestyle, CPG,…

A Humble Brag

We’re just sorry you all can’t work here… …because Double Forte was just named one of the top 5 PR agencies to work for in North America in the boutique category by The Holmes Report. You can read the full write up here. The entire Double Forte team is honored to be recognized for the workplace culture we’ve created, the benefits we provide, and the work life flexibility we offer. For years we’ve had a “no-awards” policy. Why? Because we know what it takes to win awards. We’ve won a few at past agencies and some of us have judged more than our fair share….

The Best Laid Plans

How is it already April? Not that we don’t like spring and baseball season, it’s just, wow, the pace at which we all work and live is intense! The start of a new quarter, especially the second quarter, however, is a great time to pause and reexamine your goals for the year. What intentions did you set for your communcations program in 2017? Are you on track? Have you evaluated your KPIs to see if you are on pace to meet them? Now that you have 3 months under your belt, are they the right KPIs? What programs have you moved forward…

How to make your event worthy of your brand

5 Ways to Make Your Event Worthy of Your Brand

by Liz O’Donnell Beyond publishing, in real life events are a reflection, of a brand and need to be planned accordingly. Here are 5 ways to make sure your event is worthy of your brand. Decide on your story. You’re not surprised we start with the message, are you? The message should be the launching point for all of your marketing and branding activities. Events are no exception. Before you choose a date or a venue, decide what story you want to tell your guests. Engrave the invitation. Okay, not really, but do know your event, and therefore brand experience,…

Please talk about politics at work

Please Talk About Politics at Work

By Joe Kowalke All employees at Double Forte are now encouraged to speak freely and openly about politics at work. Consider this the new employee handbook rule. Go ahead and talk about religion, too. Please come out at work. Let’s speak honestly about our beliefs, ourselves, and build greater understanding and compassion. On March 3, Lee Caraher, president and CEO at Double Forte, wrote a Medium post that explains why the company won’t reimburse for Uber rides anymore. Four days later, she outlined, in a cogent email to employees, her…

Here is to the BENCH players

By Bill Orr With March Madness rushing towards us full-court press, it’s time to discuss the parallels between the importance of communications in the professional workplace and communications on the basketball court. And what better subject matter to use than that of the BENCH? Basketball serves as a great opportunity to examine high-pressure situations before, during and after an event. And if you are in the communications business, you will quickly grasp the similarities. To build the perfect game plan, it becomes essential to reflect on key communications principles that build more than just enthusiasm about a company, candidate or product…

Business Lessons from Interrupting Chicken

By Michelle Curran Interrupting Chicken is one of my all-time favorite books, not just to read to my kids, but in its overall message. Written by David Ezra Stein, it tells the tale of a beleaguered Papa Chicken attempting to read bedtime stories to “Chicken.” Persistent in his efforts to lull Chicken to sleep with fairy tales, Chicken foils each attempt through constant interruptions, frustrating poor Papa and quickly turning the tables on what was initially intended to be joyful quality time. The story can ring a little too true in our daily conversations – not just with family, but…

What A Start!

by Bill Orr Well, January, that is how you start a year.  Of course, I’m not talking about glorious marches, celebrations, catches,  awards, and shows. I’m talking about the wonderful networking opportunities that have presented themselves in the first weeks of 2017. From the Consumer Electronics Show to the Fancy Food Show, opportunities abound to increase your network, connect with colleagues, meet new partners and reacquaint yourself with colleagues. As they say, the doors are open, time to…

Simple Strategies To Transform Your Content in 2017

Four days into the new year and how are you doing on your new year’s resolutions? Feeling like you might have bit off more than you can chew? Let us help you break it down. Here are simple strategies, per social media platform, to transform your content in 2017. Blog: Reduce the number of times you post. Sound like crazy-talk? It’s not! By now, we all know the name of the game when it comes to blogging is frequency AND consistency. If you cannot meet your twice a week goal, then switch to a weekly goal….