4 Rules for Delivering an Outstanding Customer Experience

Customer experience is the lifeblood of any company, because there are very few companies who command the entire market. There are some monopolies out there, but not very many. The brand that you have – the product or service that you sell – is only half of whatever is in that package. The other half is the experience that people have with your brand. Say they love your product, but they can’t open the package. Or they want to use your app, but they can’t get it to work. Or they can’ t get anybody on the phone to…