How to Engage with Bloggers

By Lily Discher If you’re serious about getting your product into the hands, minds, and hearts of consumers, you have to get serious about getting your product into the hands and minds of bloggers, too. The best way to do that is to perfect the pitch. Here are 5 tips when working with influencers. Build a smart list: You’ve already done the research on your target market, now it’s time to find your target bloggers. Don’t just reach out to random bloggers who have a decent shred of influence and followers. You’ve got to do the research about each blogger not only…

News: Double Forte Doubles Down on Fashion, E-Retail, Food and Technology

      Double Forte Doubles Down on Fashion, E-Retail, Food and Technology Mid-size Communications Firm Starts New Year with Major Boost in New Business SAN FRANCISCO, February 16, 2016 – Today Double Forte, a San Francisco-headquartered strategic communications and digital agency, announced the latest clients to join its roster. These companies span the fashion, e-retail, food and technology industries, and include Zenni Optical, LEVELSleep, Navitas Naturals and Neoglyphic Entertainment. The new partnerships represent a significant boost for the firm to start the New Year. “Without question, there is a significant interest by media and consumers around affordable and smart…