It’s On You To Comply With FTC Guidelines

Recently the FTC sent letters to 90 Instagram influencers because they failed to properly disclose their relationships to brands when promoting products on the social platform. The FTC sent the letters as an effort to “educate marketers about their responsibilities under truth-in-advertising laws and standards.” You can read the letter here.  As marketers, it is your responsibility to familiarize yourself with the FTC guidelines which can be found here.  Ultimately, bloggers and other social media endorsers need to disclose material relationships with brands, in a clear and conspicuous manner….

The Best Laid Plans

How is it already April? Not that we don’t like spring and baseball season, it’s just, wow, the pace at which we all work and live is intense! The start of a new quarter, especially the second quarter, however, is a great time to pause and reexamine your goals for the year. What intentions did you set for your communcations program in 2017? Are you on track? Have you evaluated your KPIs to see if you are on pace to meet them? Now that you have 3 months under your belt, are they the right KPIs? What programs have you moved forward…

Go Live! 4 Tips for Broadcasting on Facebook

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also know, that according to Cisco, online video streaming will grow to more than 80 percent of all consumer Internet traffic by 2020. So what are you waiting for? It’s time to go live on Facebook. And to help you get started, here…

This Is Not Fake News

We’ve been talking about the power of content marketing for a while now at Double Forte but recent events have us doubling down on just how important it is to have a smart content strategy – and to act on it. First, there’s the brouhaha over fake news. Regardless of whose accusations of #fakenews you believe, the proliferation of fake stories and fake news sites during the recent presidential election were at an all time high. Information shared via social media – both the accurate news reports and the grossly fabricated stories – impacted people’s perceptions and their actions. We know…

11 Ways To Leverage Your Content

We’re preaching the power and importance of content this year at Double Forte. So we thought the least we could do is tell you how to make your content work hard for you. Her are 11 ways to leverage the heck out of your content. Start with a blog post. Most communications professionals have their blogging basics down. Write a blog post offering practical tips to your customers – how-tos and lists are always useful. Keep your post between 300 and 750 words. Create an accompanying graphic. Remember how Mark Twain said, ““The reports of my death…

The President Tweeted Again…

Fear not. This is not a political message. This is a message about marketing and communications in a new era. All the rules have just been broken and we need a new plan. ASAP! So what? Now what? How do we as professional communicators go forward? How do brands navigate in a media landscape of fake news, alternative facts, and Twitter storms so fierce they move markets, shift policy, and create aftershocks that can be felt across continents? 3 Ways To Stay Relevant and Break Through the Noise in 2017 We can’t go back to business as usual. That just won’t…

7 PR and Social Media Habits to Leave Behind in 2016

As we wrap up a surreal year, we gladly say good-bye to the low points and set our sights on resolutions and hopes for the new year. It’s not our place to tell you to add burpees to your fitness routines or do more charity work, but we will definitely be back to share some ideas on how to get your content seen in 2017. But before we talk about what to add, here are our recommendations on the PR and social media habits to leave behind in 2016. Ignoring the numbers. We live in…

6 Things We Learned By Producing A Podcast in 2016

When the team at Double Forte decided, “We should have a podcast,” we knew we were setting ourselves up for a lot of work, and, a lot of opportunity. Right on both fronts! Everything Speaks, our podcast for people interested in or starting a career in public relations, marketing, or social media, launched in July and we have now produced 22 episodes. Here’s what we’ve learned: Podcasts really are the new black. And, they are the new book! Yes, it feels like everyone and their cousin is launching a podcast these days. Podcasts are trendy,…

60 Minutes Tracks Follows to Dollars

This week, 60 Minutes, arguably the standard-bearer of traditional, old-school media, did a segment on the new guard of millennial social media influencers, and for those of us in the biz, it was must-watch TV. How fitting the show aired around the same time DJ Khaled was capturing his son’s birth on Snap. We’ve written about influencers before: how to become one, what they’re doing in food and wine, how to plan an event with them, and of course, what’s happening with women online, but we’re calling out the 60 Minutes segment because…

Going Global: Taking a Page from YouTube’s Playbook

By Sarah McDonough After working with enough brands – and very different brands at that – I don’t feel like I’m going out on a limb by proposing that it’s safe to say most every brand has a common goal of world domination …but you know, in like a fun and positive sort of way. After reading David Pierce’s recent piece in WIRED, “How YouTube Reinvented Itself for the Next Billion Users,” which details the strategy behind the launch of YouTube Go, a new app designed by ‘The House Cat Videos Built’ for offline video viewing and sharing, the team…