This Is Not Fake News

We’ve been talking about the power of content marketing for a while now at Double Forte but recent events have us doubling down on just how important it is to have a smart content strategy – and to act on it. First, there’s the brouhaha over fake news. Regardless of whose accusations of #fakenews you believe, the proliferation of fake stories and fake news sites during the recent presidential election were at an all time high. Information shared via social media – both the accurate news reports and the grossly fabricated stories – impacted people’s perceptions and their actions. We know…

11 Ways To Leverage Your Content

We’re preaching the power and importance of content this year at Double Forte. So we thought the least we could do is tell you how to make your content work hard for you. Her are 11 ways to leverage the heck out of your content. Start with a blog post. Most communications professionals have their blogging basics down. Write a blog post offering practical tips to your customers – how-tos and lists are always useful. Keep your post between 300 and 750 words. Create an accompanying graphic. Remember how Mark Twain said, ““The reports of my death…

The President Tweeted Again…

Fear not. This is not a political message. This is a message about marketing and communications in a new era. All the rules have just been broken and we need a new plan. ASAP! So what? Now what? How do we as professional communicators go forward? How do brands navigate in a media landscape of fake news, alternative facts, and Twitter storms so fierce they move markets, shift policy, and create aftershocks that can be felt across continents? 3 Ways To Stay Relevant and Break Through the Noise in 2017 We can’t go back to business as usual. That just won’t…

7 PR and Social Media Habits to Leave Behind in 2016

As we wrap up a surreal year, we gladly say good-bye to the low points and set our sights on resolutions and hopes for the new year. It’s not our place to tell you to add burpees to your fitness routines or do more charity work, but we will definitely be back to share some ideas on how to get your content seen in 2017. But before we talk about what to add, here are our recommendations on the PR and social media habits to leave behind in 2016. Ignoring the numbers. We live in…

6 Things We Learned By Producing A Podcast in 2016

When the team at Double Forte decided, “We should have a podcast,” we knew we were setting ourselves up for a lot of work, and, a lot of opportunity. Right on both fronts! Everything Speaks, our podcast for people interested in or starting a career in public relations, marketing, or social media, launched in July and we have now produced 22 episodes. Here’s what we’ve learned: Podcasts really are the new black. And, they are the new book! Yes, it feels like everyone and their cousin is launching a podcast these days. Podcasts are trendy,…

60 Minutes Tracks Follows to Dollars

This week, 60 Minutes, arguably the standard-bearer of traditional, old-school media, did a segment on the new guard of millennial social media influencers, and for those of us in the biz, it was must-watch TV. How fitting the show aired around the same time DJ Khaled was capturing his son’s birth on Snap. We’ve written about influencers before: how to become one, what they’re doing in food and wine, how to plan an event with them, and of course, what’s happening with women online, but we’re calling out the 60 Minutes segment because…

Going Global: Taking a Page from YouTube’s Playbook

By Sarah McDonough After working with enough brands – and very different brands at that – I don’t feel like I’m going out on a limb by proposing that it’s safe to say most every brand has a common goal of world domination …but you know, in like a fun and positive sort of way. After reading David Pierce’s recent piece in WIRED, “How YouTube Reinvented Itself for the Next Billion Users,” which details the strategy behind the launch of YouTube Go, a new app designed by ‘The House Cat Videos Built’ for offline video viewing and sharing, the team…

LinkedIn: Love It, Learn It, Lean Into It

We are huge fans of LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. There are more than 350 million users worldwide and 40 percent of those users check LinkedIn daily. Learn to master LinkedIn and you can easily standout to peers, prospects, and potential employees. To help you break out on LinkedIn, here are some tips for how best to use it. Create a Strong Profile Share. Post articles related to your business. Repost company blog posts. Keep your page relevant with new information at least monthly. Complete your profile. A complete profile…

What A Potato Can Teach Us About Influencer Marketing

By Liz O’Donnell Something is gratin, err, rotten, in the world of influencer marketing and Erik Sherman tells us all about it in his recent Inc. article, “The Influencer You Use May Be Ripping You Off.” Sherman discusses the practice of buying fake followers on social media. It’s a practice many are aware of but few admit to doing. He writes, “the practice is madly widespread because there are a lot of folks who want to be famous but aren’t really, and yet they know the endorsement deals, ad money, and even jobs often go to those who at least…

Announcing the Double Forte Podcast: Everything Speaks

              At Double Forte, we love podcasts. From Serial to  Cliff Ravenscraft, we can’t get enough. No really, we can’t. That’s why we decided to launch our own. We are thrilled to present, Everything Speaks, a podcast for millennials and young professionals looking for practical, actionable career advice. If you know someone who is interested in a career in public relations, marketing, social media, working in an agency, or, who is starting a career in any of these realms, this is the podcast for them. And this is not a humble brag, Everything Speaks is 100 percent produced…