Several Social Platforms Roll Out New Features

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a whole new way of getting your content noticed. Snap: Snap has just rolled out a new feature, called Custom Stories, which allows friends to create and contribute to the same stories. Users can choose to create stories with a select group of friends or they can…

Go Live! 4 Tips for Broadcasting on Facebook

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also know, that according to Cisco, online video streaming will grow to more than 80 percent of all consumer Internet traffic by 2020. So what are you waiting for? It’s time to go live on Facebook. And to help you get started, here…

What You Need To Know About LinkedIn’s Redesign

If you haven’t noticed it already you will soon: last week LinkedIn started rolling out a new desktop design to users putting “conversation and content at the center” of the social platform. You know we love LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. Millions of people check LinkedIn daily but a very small percentage of users take advantage of its full potential. For that reason, it’s a great place to build a strong company profile and presence – especially when so many of the other social platforms are flooded…

Simple Strategies To Transform Your Content in 2017

Four days into the new year and how are you doing on your new year’s resolutions? Feeling like you might have bit off more than you can chew? Let us help you break it down. Here are simple strategies, per social media platform, to transform your content in 2017. Blog: Reduce the number of times you post. Sound like crazy-talk? It’s not! By now, we all know the name of the game when it comes to blogging is frequency AND consistency. If you cannot meet your twice a week goal, then switch to a weekly goal….

7 PR and Social Media Habits to Leave Behind in 2016

As we wrap up a surreal year, we gladly say good-bye to the low points and set our sights on resolutions and hopes for the new year. It’s not our place to tell you to add burpees to your fitness routines or do more charity work, but we will definitely be back to share some ideas on how to get your content seen in 2017. But before we talk about what to add, here are our recommendations on the PR and social media habits to leave behind in 2016. Ignoring the numbers. We live in…

How-To Transfer Likes From A Facebook Page

              Recently a client asked our team if it was possible to transfer Followers from a personal Facebook page to Likes on a business page. This client leveraged a network of personal connections to grow their business and they wanted their Facebook business page to reflect that. The short answer is… it depends. It’s possible to transfer Likes from one business page to another business page. Facebook calls it a page merge and there are only a few restrictions: You can’t transfer friends from a personal Facebook page to Likes on a business page. They’re two different features and they…

5 Ways To Be Irrelevant

In a world where we can’t escape marketing messages even in a restroom stall; where breaking news is no longer a big deal, it’s a given; where celebrities are the ultimate influencers and influencers are the ultimate celebrities; relevance is currency. If you are not relevant, you won’t show up – you can’t even begin to compete. If you want to be heard, seen, or respected, you need to keep up with news, with culture, with social media. You need to make sure that your messages are relevant in the big picture and that people can make a connection…

Going Global: Taking a Page from YouTube’s Playbook

By Sarah McDonough After working with enough brands – and very different brands at that – I don’t feel like I’m going out on a limb by proposing that it’s safe to say most every brand has a common goal of world domination …but you know, in like a fun and positive sort of way. After reading David Pierce’s recent piece in WIRED, “How YouTube Reinvented Itself for the Next Billion Users,” which details the strategy behind the launch of YouTube Go, a new app designed by ‘The House Cat Videos Built’ for offline video viewing and sharing, the team…

Snapchat: Can You See The Future?

Snapchat, the social media platform for the younger set, just got cooler, or maybe just younger, or maybe that’s the same thing. The social site, which boasts an estimated 150 million users every day, just changed its name to Snap, and rolled out a new pair of sunglasses called Spectacles. Now before you start with the Google Glass-related eye rolling response of, “Haven’t we seen this before,” stop. Remember, Snapchat skews younger, and therefore, cooler, than other major social platforms. According to Statista, 60 percent of users are between the ages of 13 and 24. Snap owes its appeal…

Social Media Don’ts

  At Double Forte, we spend a lot of time advising people on what to do on social media. Do be consistent. Do be authentic. Do be relevant, etc., etc., etc. But what about the don’ts? What are the things you should never do on social media? There’s the obvious list: don’t be vulgar, don’t post something personal from a client’s account, don’t post something you will regret, don’t be hateful – ever, etc., etc. And then there’s the less obvious list: the list of don’ts that some social media expert, guru rather, told you was okay – a best practice in…