Hearing it Through the Grapevine: Influencers in Food and Wine

By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in a recent study conducted by the University of Indiana School of Journalism, stating that “60% of journalists said they use social media to find story ideas.” In my experience, this is especially true for food and wine media. This revelation should inform…

How to Engage with Bloggers

By Lily Discher If you’re serious about getting your product into the hands, minds, and hearts of consumers, you have to get serious about getting your product into the hands and minds of bloggers, too. The best way to do that is to perfect the pitch. Here are 5 tips when working with influencers. Build a smart list: You’ve already done the research on your target market, now it’s time to find your target bloggers. Don’t just reach out to random bloggers who have a decent shred of influence and followers. You’ve got to do the research about each blogger not only…