Finding Work-Life Balance

 By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy.  We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different PR agencies now, I can honestly say from first-hand experience: at Double Forte, it’s not just talk. No job is a tireless one, but working in an agency environment can be daunting, especially…

How to Engage with Bloggers

By Lily Discher If you’re serious about getting your product into the hands, minds, and hearts of consumers, you have to get serious about getting your product into the hands and minds of bloggers, too. The best way to do that is to perfect the pitch. Here are 5 tips when working with influencers. Build a smart list: You’ve already done the research on your target market, now it’s time to find your target bloggers. Don’t just reach out to random bloggers who have a decent shred of influence and followers. You’ve got to do the research about each blogger not only…