Going Global: Taking a Page from YouTube’s Playbook

By Sarah McDonough After working with enough brands – and very different brands at that – I don’t feel like I’m going out on a limb by proposing that it’s safe to say most every brand has a common goal of world domination …but you know, in like a fun and positive sort of way. After reading David Pierce’s recent piece in WIRED, “How YouTube Reinvented Itself for the Next Billion Users,” which details the strategy behind the launch of YouTube Go, a new app designed by ‘The House Cat Videos Built’ for offline video viewing and sharing, the team…

The Instagram Apocalypse: You Will Survive

As you may have seen, earlier this month Instagram announced they will be testing an algorithm that will organize users’ feeds based on the content they believe users will care about the most. We want to be sure you have the correct information about Instagram’s algorithmic feed change, as well as offer a few recommendations on being successful given this upcoming change. Instagram stated they will be analyzing “likes, comments, timeliness, and the relationship between the poster and the viewer” to determine the order of photos within the…