How to Tell Your Startup Story

Before a startup has a product, customers, revenue, or funding, it needs to have a story. Why does the company exist? What problem is it solving? What motivates the founder? Even after the first round of funding and the first sale, a story is a key asset for any new company. This week Double Forte cosponsored the SheStarts event  “How To Tell Your Startup Story.” Our East Coast General Manager Liz O’Donnell moderated a great panel of Boston-based journalists including Kyle Alspach from Streetwise…