Building Brands: The 30-month mindset

by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership via social media. Go on, we aren’t here to judge! The hard truth of the matter is that a viral video, by nature of having the word viral (stemming from virus) in it, is not something that can be manufactured and controlled…even if you just, like, buy followers to…

How Employee Input Impacts PR: Witness Uber

In case you were holding on to that very untrue idea that all press is good press, read some recent articles about Uber. The ride service company has had it’s share of negative stories – the latest headline that Travis Kalanick has stepped aside as CEO. Uber CEO Travis Kalanick resigns after months of crisis Uber CEO Travis Kalanick’s Spectacular Flameout Travis Kalanick, Who Personified Uber and Its Demons, Has Resigned And where does all of this negativity stem from? Uber’s corporate culture. Our CEO and resident culture vulture…

9 Things We Are Thankful For This Thanksgiving

Happy Thanksgiving. We hope you have a relaxing and peaceful holiday weekend. We have so much to be thankful for here at Double Forte. Here are just a few of those things: Our clients. We are lucky to work with companies and people who inspire us. Our clients drive us to think creatively, work harder, do more, and be a force for good everyday – and we love that! 2. Our coworkers. We have each others’ back at Double Forte. Someone will always make you laugh. Sometimes, they will…

4 Reasons You Should Be Marketing to Working Daughters

By Liz O’Donnell This week I had the opportunity to address the Marketing To Moms Conference about a segment of moms that are too often ignored: mothers in the sandwich. Currently there are 44 million unpaid family caregivers in the United States and 60 percent of them are women. With 10,000 people turning 65 every day in the U.S., that number is expected to grow. These women, many of them mothers as well as daughters, are trying not only to maintain some sense of self while raising kids, not only trying to maintain some sense of self while raising kids…

Asking If The Mom Blog Is Dead Is the Wrong Question

by Liz O’Donnell PR Week caused quite a stir this week with a debate titled, “Is the Mommy Blog Dead?” If you can get past the title (because we all know better than to call someone who didn’t raise you “mommy” don’t we?), it’s an interesting read. Jessica Gottlieb, founder of Word of Mouth: Women, argued that yes indeed the mom blog is dead. Even though I disagree with her, much of what she had to say was right on. “Facebook brings moms together for information gathering and groupthink. Audiences no longer need blogs.” True, to a degree. If you need…

New Clients, Everything Speaks Podcast & Snapchat

          What do virtual reality, hospitality and wine have in common? Top companies in these industries can all say they chose Double Forte as their strategic communications and digital agency. We recently partnered with: Jaunt (virtual reality) AC Hotels – San Jose (part of the Marriott International portfolio) The Hess Collection (wine) We already hit the ground running with these world-class brands, and, as with all of our clients, are developing integrated creative strategies that build brand evangelists and help each company reach the right audience when it matters most. In addition to these exciting industries, we continue to create impactful digital and media relations strategies for the…

7 Ways to Make a Great First Impression

By Lee Caraher You never get a second chance at a first impression. I don’t know who said it first, but that person hit the nail on head. When meeting someone new, take these 7 easy steps to make sure the next time you see that person you’re building NOT recovering from the first impression. 1) Shake hands with a strong, confident grip that’s parallel to the ground when introduced to someone new, or when you see someone you don’t see often. Never let your hand impersonate a dead fish during the shake. 2) Nervous?…

Best Practices Guide for Social Media Beginners

By Megan Busch Social media is necessary these days as the world becomes more digital. Everyday consumers trust social media and frequently turn to social platforms for accurate and reliable information from and about businesses. If you’re new to social media and don’t really know how they work or which platforms are best for you to use, look no further than this Best Practices Guide for Social Media Beginners. Below we’re shared some useful tips and tricks for Facebook, Instagram, LinkedIn and Twitter: Facebook Facebook could be considered the one-stop shop for social media. It should feature…

Finding Work-Life Balance

 By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy.  We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different PR agencies now, I can honestly say from first-hand experience: at Double Forte, it’s not just talk. No job is a tireless one, but working in an agency environment can be daunting, especially…

Liz O’Donnell: Don’t be a False Prophet in Your Advertising and Content [Podcast]

Our very own Liz O’Donnell sits down with Pat Hiban to share her expertise on content management. If you’re interested in how to best leverage content for your brand, stream the podcast below! Topics Covered: The 5 Steps to content strategy creation. How to connect companies to people that matter to them. Importance of Authenticity, Frequency and Consistency. How to break through your goals.