By Joe Kowalke
Did you see my eyes roll?
No, of course, not. That’s because I only did it in my mind.
I mentally roll my eyes whenever someone in business proclaims, “We need content!” I know, I know, it’s the PR and marketing industry’s word du jour. Now more than ever businesses are expected to digitally engage with consumers. Social media and owned media (blogs) are vital digital channels for companies to stay top-of-mind with the public, provide customer service, convey core values, express leadership, promote new products and, ultimately, entertain and educate.
This is all true, and Double…