Now What?

                          Like most of the nation, we at Double Forte are drinking lots of coffee today after a very late night watching the presidential election results and we are wondering, “Now what?” What do the results mean? Where do we go from here? What are the messages, the takeaways, the path forward? These are questions all Americans are asking – not just the people whose candidate lost. This is a major moment in our country’s history and we all are trying to derive meaning from it – those who are celebrating and those who are bruised. Here at the agency,…

Signing Off in a World That’s Always On

By Lyndsey Besser We’ve heard it all before, it’s important to maintain a healthy work-life balance. Without it, you’ll burn out and be of no use to yourself, your employer or your clients. But what does that actually look like in a 24/7 news-driven industry like public relations? How do you make sure you sign off and get the down time you deserve? First, stop considering it a privilege. I’ll never forget the words my mother told my 15-year-old self over and over, “Having a driver’s license is a privilege, not a right!” In this case, it’s the…

Finding Work-Life Balance

 By Sarah McDonough At Double Forte, we work hard to ensure our clients are really happy.  We also work hard to ensure WE are really happy, while keeping our clients really happy. A lot of business leaders and publications are talking about the importance of work-life balance these days. Having worked for a few different PR agencies now, I can honestly say from first-hand experience: at Double Forte, it’s not just talk. No job is a tireless one, but working in an agency environment can be daunting, especially…

What Would You Do If Failure Wasn’t An Option?

Written by Duncan Lowe All eyes were on Joe Kowalke, our senior account manager, as he stood in front of a semi-circle of Double Forte employees. “What would you do if failure wasn’t an option?” he said, repeating the question twice to emphasize its gravity. Every Tuesday at 11:30 a.m. Double Forte ends our internal staff meeting with a Rally Cry. The format is simple. One person poses a question and each staff member has a few minutes to respond. It’s…