How Employee Input Impacts PR: Witness Uber

In case you were holding on to that very untrue idea that all press is good press, read some recent articles about Uber. The ride service company has had it’s share of negative stories – the latest headline that Travis Kalanick has stepped aside as CEO. Uber CEO Travis Kalanick resigns after months of crisis Uber CEO Travis Kalanick’s Spectacular Flameout Travis Kalanick, Who Personified Uber and Its Demons, Has Resigned And where does all of this negativity stem from? Uber’s corporate culture. Our CEO and resident culture vulture…

Actions Must Support Words

In light of recent conversations at a PR Week-sponsored event and at an Uber all-hands meeting, we feel compelled to revisit a blog post written earlier this year by our colleague Joe Kowalke. In “Please Talk Politics At Work,” Joe wrote about our company’s practice of talking in the office about gender equality, executive orders that limit civil liberties, or how we’ll no longer support corporate vendors that practice sexism. Joe wrote, “These conversations are learning moments that build trust. The process isn’t perfect, but, … we’re willing to wade into these murky…

Why Don’t You Have a Podcast?!?

We’ve said it before and we will say it again, podcasts are the new black, the new blog, the newest way to connect with the people who matter most. Why? Because podcasts are personal, authentic, informative, and relevant. And for the listener, they are convenient. You can listen when you want – on your run, during your commute, even at your desk (with headphones, of course). Podcast are popular. Listening is on the rise. According to Edison Research, podcast listening increased from 11% to 36%, representing 98 million people in 2016. Podcasts are authority builders.They allow you to control your message, converse with other thought…

6 Content Creation Tools We Absolutely Love

If you’ve been paying attention, then you know your job is to create and publish content. Why? Because content is how you connect with the people who matter most to you. Content is how you control the message. So, in order to help you create great content, here are six content tools the team at Double Forte absolutely loves. Canva. Hands down the greatest thing since sliced bread, Canva makes creating social posts, ebooks, brochures, and more as easy as, well, slicing bread. (See graphic above.) Giphy. If you have not yet created an

Several Social Platforms Roll Out New Features

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a whole new way of getting your content noticed. Snap: Snap has just rolled out a new feature, called Custom Stories, which allows friends to create and contribute to the same stories. Users can choose to create stories with a select group of friends or they can…

Hiding In the Bushes: The New Rules of PR

So by now we know White House press secretary Sean Spicer wasn’t actually hiding in the bushes to avoid the media last week. He was, per The Washington Post, “huddled with his staff among bushes.” Regardless, the events that have been unfolding last week in Washington, and the way they have played in the media, serve as cautionary tales for all of us in the communications industry. Here are 5 PR lessons we can all learn from watching The White House: Perception is reality. It doesn’t matter if Sean Spicer was hiding in the bushes,…

Double Forte Wins New Clients

Sometimes we use this space for you – tips and tricks of the trade, updates on social platforms, you know, news you can use. And sometimes, we use this space for us – news we want to share – which is also for you, because the more we grow and evolve, the more we have to offer. So in that vein, we’ve got news… Today we announced the addition of three dynamic brands to our client roster from the food, virtual reality and online dating industries – Clover Sonoma, THE VOID and Zoosk. The companies complement our expert work in the technology, lifestyle, CPG,…

How To Align Your Content Strategy To Your Business Goals

Content strategies are meaningless unless they are aligned with your business goals. So how does a marketing department and the C-suite make sure the two are aligned? We’ve got you covered with these 5 steps to align your marketing strategy with your business goals. Share your business goals with the marketing and/or content team. This step may sound obvious, but you would be surprised how many times it doesn’t happen. Not everyone realizes that good marketing is only good if it is connected to the business. Don’t start with the creative. The best creative is grounded…

It’s On You To Comply With FTC Guidelines

Recently the FTC sent letters to 90 Instagram influencers because they failed to properly disclose their relationships to brands when promoting products on the social platform. The FTC sent the letters as an effort to “educate marketers about their responsibilities under truth-in-advertising laws and standards.” You can read the letter here.  As marketers, it is your responsibility to familiarize yourself with the FTC guidelines which can be found here.  Ultimately, bloggers and other social media endorsers need to disclose material relationships with brands, in a clear and conspicuous manner….

A Humble Brag

We’re just sorry you all can’t work here… …because Double Forte was just named one of the top 5 PR agencies to work for in North America in the boutique category by The Holmes Report. You can read the full write up here. The entire Double Forte team is honored to be recognized for the workplace culture we’ve created, the benefits we provide, and the work life flexibility we offer. For years we’ve had a “no-awards” policy. Why? Because we know what it takes to win awards. We’ve won a few at past agencies and some of us have judged more than our fair share….