Building Brands: The 30-month mindset

by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership via social media. Go on, we aren’t here to judge! The hard truth of the matter is that a viral video, by nature of having the word viral (stemming from virus) in it, is not something that can be manufactured and controlled…even if you just, like, buy followers to…

Why You Need A Social Media Style Guide

Does your company have a social media style guide? A style guide acts as the cornerstone for your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines To help you understand why, and assist you in build your own guide, we’ve created a handy download. Get your copy  HERE.

5 Lessons on Brand Reputation from The New York Times

“We live in an era dominated by the unyielding influence of social feeds,” so stated The New York Times in an article Sunday titled, “How Battling Brands Online Has Gained Urgency, and Impact.” This is a must read article for anyone managing a brand, corporate, or even a personal, reputation. In talking about the ousting of Uber CEO Travis Kalanick, and Fox’s Bill O’Reilly, the Times highlighted the impact online campaigns can have on corporate decisions. Here are some of the key lessons from the article: Online campaigns against brands are powerful forces in business. Customers have more…

When It Comes To Influencer Relations, Play Small Ball

The Double Forte team is off to watch the San Francisco Giants play the Colorado Rockies this afternoon and while the homeruns will probably bring us to our feet cheering, it’s small ball that could decide the game. The same is true about influencer relations. When planning influencer campaigns, we see so many brands wanting to partner with celebrity influencers and “A-list bloggers” or social stars with hundreds of thousands of followers. And while it might be fun to have a sitcom or pop star post about you on her Instagram account, it may not be the most effective strategy. When…

How Employee Input Impacts PR: Witness Uber

In case you were holding on to that very untrue idea that all press is good press, read some recent articles about Uber. The ride service company has had it’s share of negative stories – the latest headline that Travis Kalanick has stepped aside as CEO. Uber CEO Travis Kalanick resigns after months of crisis Uber CEO Travis Kalanick’s Spectacular Flameout Travis Kalanick, Who Personified Uber and Its Demons, Has Resigned And where does all of this negativity stem from? Uber’s corporate culture. Our CEO and resident culture vulture…

Actions Must Support Words

In light of recent conversations at a PR Week-sponsored event and at an Uber all-hands meeting, we feel compelled to revisit a blog post written earlier this year by our colleague Joe Kowalke. In “Please Talk Politics At Work,” Joe wrote about our company’s practice of talking in the office about gender equality, executive orders that limit civil liberties, or how we’ll no longer support corporate vendors that practice sexism. Joe wrote, “These conversations are learning moments that build trust. The process isn’t perfect, but, … we’re willing to wade into these murky…

Why Don’t You Have a Podcast?!?

We’ve said it before and we will say it again, podcasts are the new black, the new blog, the newest way to connect with the people who matter most. Why? Because podcasts are personal, authentic, informative, and relevant. And for the listener, they are convenient. You can listen when you want – on your run, during your commute, even at your desk (with headphones, of course). Podcast are popular. Listening is on the rise. According to Edison Research, podcast listening increased from 11% to 36%, representing 98 million people in 2016. Podcasts are authority builders.They allow you to control your message, converse with other thought…

6 Content Creation Tools We Absolutely Love

If you’ve been paying attention, then you know your job is to create and publish content. Why? Because content is how you connect with the people who matter most to you. Content is how you control the message. So, in order to help you create great content, here are six content tools the team at Double Forte absolutely loves. Canva. Hands down the greatest thing since sliced bread, Canva makes creating social posts, ebooks, brochures, and more as easy as, well, slicing bread. (See graphic above.) Giphy. If you have not yet created an

Several Social Platforms Roll Out New Features

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a whole new way of getting your content noticed. Snap: Snap has just rolled out a new feature, called Custom Stories, which allows friends to create and contribute to the same stories. Users can choose to create stories with a select group of friends or they can…

Hiding In the Bushes: The New Rules of PR

So by now we know White House press secretary Sean Spicer wasn’t actually hiding in the bushes to avoid the media last week. He was, per The Washington Post, “huddled with his staff among bushes.” Regardless, the events that have been unfolding last week in Washington, and the way they have played in the media, serve as cautionary tales for all of us in the communications industry. Here are 5 PR lessons we can all learn from watching The White House: Perception is reality. It doesn’t matter if Sean Spicer was hiding in the bushes,…