Several Social Platforms Roll Out New Features

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a whole new way of getting your content noticed. Snap: Snap has just rolled out a new feature, called Custom Stories, which allows friends to create and contribute to the same stories. Users can choose to create stories with a select group of friends or they can…

Hiding In the Bushes: The New Rules of PR

So by now we know White House press secretary Sean Spicer wasn’t actually hiding in the bushes to avoid the media last week. He was, per The Washington Post, “huddled with his staff among bushes.” Regardless, the events that have been unfolding last week in Washington, and the way they have played in the media, serve as cautionary tales for all of us in the communications industry. Here are 5 PR lessons we can all learn from watching The White House: Perception is reality. It doesn’t matter if Sean Spicer was hiding in the bushes,…

Double Forte Wins New Clients

Sometimes we use this space for you – tips and tricks of the trade, updates on social platforms, you know, news you can use. And sometimes, we use this space for us – news we want to share – which is also for you, because the more we grow and evolve, the more we have to offer. So in that vein, we’ve got news… Today we announced the addition of three dynamic brands to our client roster from the food, virtual reality and online dating industries – Clover Sonoma, THE VOID and Zoosk. The companies complement our expert work in the technology, lifestyle, CPG,…

How To Align Your Content Strategy To Your Business Goals

Content strategies are meaningless unless they are aligned with your business goals. So how does a marketing department and the C-suite make sure the two are aligned? We’ve got you covered with these 5 steps to align your marketing strategy with your business goals. Share your business goals with the marketing and/or content team. This step may sound obvious, but you would be surprised how many times it doesn’t happen. Not everyone realizes that good marketing is only good if it is connected to the business. Don’t start with the creative. The best creative is grounded…

It’s On You To Comply With FTC Guidelines

Recently the FTC sent letters to 90 Instagram influencers because they failed to properly disclose their relationships to brands when promoting products on the social platform. The FTC sent the letters as an effort to “educate marketers about their responsibilities under truth-in-advertising laws and standards.” You can read the letter here.  As marketers, it is your responsibility to familiarize yourself with the FTC guidelines which can be found here.  Ultimately, bloggers and other social media endorsers need to disclose material relationships with brands, in a clear and conspicuous manner….

A Humble Brag

We’re just sorry you all can’t work here… …because Double Forte was just named one of the top 5 PR agencies to work for in North America in the boutique category by The Holmes Report. You can read the full write up here. The entire Double Forte team is honored to be recognized for the workplace culture we’ve created, the benefits we provide, and the work life flexibility we offer. For years we’ve had a “no-awards” policy. Why? Because we know what it takes to win awards. We’ve won a few at past agencies and some of us have judged more than our fair share….

The Boomerang Principle Is Here!

The team at Double Forte is excited to announce that our fearless leader and CEO, Lee Caraher, has published another book and it is available now! The Boomerang Principle: Inspire Lifetime Loyalty From Your Employees spills the secrets those of us at Double Forte already know about: how to create a positive workplace culture, how to develop high performing employees, and how to build loyal allies of current and past coworkers and clients. We know about these things because we work with Lee everyday – in fact some of us are boomerangs ourselves, having left to pursue other opportunities and…

The Best Laid Plans

How is it already April? Not that we don’t like spring and baseball season, it’s just, wow, the pace at which we all work and live is intense! The start of a new quarter, especially the second quarter, however, is a great time to pause and reexamine your goals for the year. What intentions did you set for your communcations program in 2017? Are you on track? Have you evaluated your KPIs to see if you are on pace to meet them? Now that you have 3 months under your belt, are they the right KPIs? What programs have you moved forward…

Go Live! 4 Tips for Broadcasting on Facebook

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also know, that according to Cisco, online video streaming will grow to more than 80 percent of all consumer Internet traffic by 2020. So what are you waiting for? It’s time to go live on Facebook. And to help you get started, here…

How to make your event worthy of your brand

5 Ways to Make Your Event Worthy of Your Brand

by Liz O’Donnell Beyond publishing, in real life events are a reflection, of a brand and need to be planned accordingly. Here are 5 ways to make sure your event is worthy of your brand. Decide on your story. You’re not surprised we start with the message, are you? The message should be the launching point for all of your marketing and branding activities. Events are no exception. Before you choose a date or a venue, decide what story you want to tell your guests. Engrave the invitation. Okay, not really, but do know your event, and therefore brand experience,…