It’s On You To Comply With FTC Guidelines

Recently the FTC sent letters to 90 Instagram influencers because they failed to properly disclose their relationships to brands when promoting products on the social platform. The FTC sent the letters as an effort to “educate marketers about their responsibilities under truth-in-advertising laws and standards.” You can read the letter here.  As marketers, it is your responsibility to familiarize yourself with the FTC guidelines which can be found here.  Ultimately, bloggers and other social media endorsers need to disclose material relationships with brands, in a clear and conspicuous manner….

A Humble Brag

We’re just sorry you all can’t work here… …because Double Forte was just named one of the top 5 PR agencies to work for in North America in the boutique category by The Holmes Report. You can read the full write up here. The entire Double Forte team is honored to be recognized for the workplace culture we’ve created, the benefits we provide, and the work life flexibility we offer. For years we’ve had a “no-awards” policy. Why? Because we know what it takes to win awards. We’ve won a few at past agencies and some of us have judged more than our fair share….

The Boomerang Principle Is Here!

The team at Double Forte is excited to announce that our fearless leader and CEO, Lee Caraher, has published another book and it is available now! The Boomerang Principle: Inspire Lifetime Loyalty From Your Employees spills the secrets those of us at Double Forte already know about: how to create a positive workplace culture, how to develop high performing employees, and how to build loyal allies of current and past coworkers and clients. We know about these things because we work with Lee everyday – in fact some of us are boomerangs ourselves, having left to pursue other opportunities and…

The Best Laid Plans

How is it already April? Not that we don’t like spring and baseball season, it’s just, wow, the pace at which we all work and live is intense! The start of a new quarter, especially the second quarter, however, is a great time to pause and reexamine your goals for the year. What intentions did you set for your communcations program in 2017? Are you on track? Have you evaluated your KPIs to see if you are on pace to meet them? Now that you have 3 months under your belt, are they the right KPIs? What programs have you moved forward…

Go Live! 4 Tips for Broadcasting on Facebook

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also know, that according to Cisco, online video streaming will grow to more than 80 percent of all consumer Internet traffic by 2020. So what are you waiting for? It’s time to go live on Facebook. And to help you get started, here…

How to make your event worthy of your brand

5 Ways to Make Your Event Worthy of Your Brand

by Liz O’Donnell Beyond publishing, in real life events are a reflection, of a brand and need to be planned accordingly. Here are 5 ways to make sure your event is worthy of your brand. Decide on your story. You’re not surprised we start with the message, are you? The message should be the launching point for all of your marketing and branding activities. Events are no exception. Before you choose a date or a venue, decide what story you want to tell your guests. Engrave the invitation. Okay, not really, but do know your event, and therefore brand experience,…

Please talk about politics at work

Please Talk About Politics at Work

By Joe Kowalke All employees at Double Forte are now encouraged to speak freely and openly about politics at work. Consider this the new employee handbook rule. Go ahead and talk about religion, too. Please come out at work. Let’s speak honestly about our beliefs, ourselves, and build greater understanding and compassion. On March 3, Lee Caraher, president and CEO at Double Forte, wrote a Medium post that explains why the company won’t reimburse for Uber rides anymore. Four days later, she outlined, in a cogent email to employees, her…

Here is to the BENCH players

By Bill Orr With March Madness rushing towards us full-court press, it’s time to discuss the parallels between the importance of communications in the professional workplace and communications on the basketball court. And what better subject matter to use than that of the BENCH? Basketball serves as a great opportunity to examine high-pressure situations before, during and after an event. And if you are in the communications business, you will quickly grasp the similarities. To build the perfect game plan, it becomes essential to reflect on key communications principles that build more than just enthusiasm about a company, candidate or product…

This Is Not Fake News

We’ve been talking about the power of content marketing for a while now at Double Forte but recent events have us doubling down on just how important it is to have a smart content strategy – and to act on it. First, there’s the brouhaha over fake news. Regardless of whose accusations of #fakenews you believe, the proliferation of fake stories and fake news sites during the recent presidential election were at an all time high. Information shared via social media – both the accurate news reports and the grossly fabricated stories – impacted people’s perceptions and their actions. We know…

11 Ways To Leverage Your Content

We’re preaching the power and importance of content this year at Double Forte. So we thought the least we could do is tell you how to make your content work hard for you. Her are 11 ways to leverage the heck out of your content. Start with a blog post. Most communications professionals have their blogging basics down. Write a blog post offering practical tips to your customers – how-tos and lists are always useful. Keep your post between 300 and 750 words. Create an accompanying graphic. Remember how Mark Twain said, ““The reports of my death…