Please talk about politics at work

Please Talk About Politics at Work

By Joe Kowalke All employees at Double Forte are now encouraged to speak freely and openly about politics at work. Consider this the new employee handbook rule. Go ahead and talk about religion, too. Please come out at work. Let’s speak honestly about our beliefs, ourselves, and build greater understanding and compassion. On March 3, Lee Caraher, president and CEO at Double Forte, wrote a Medium post that explains why the company won’t reimburse for Uber rides anymore. Four days later, she outlined, in a cogent email to employees, her…

Here is to the BENCH players

By Bill Orr With March Madness rushing towards us full-court press, it’s time to discuss the parallels between the importance of communications in the professional workplace and communications on the basketball court. And what better subject matter to use than that of the BENCH? Basketball serves as a great opportunity to examine high-pressure situations before, during and after an event. And if you are in the communications business, you will quickly grasp the similarities. To build the perfect game plan, it becomes essential to reflect on key communications principles that build more than just enthusiasm about a company, candidate or product…

This Is Not Fake News

We’ve been talking about the power of content marketing for a while now at Double Forte but recent events have us doubling down on just how important it is to have a smart content strategy – and to act on it. First, there’s the brouhaha over fake news. Regardless of whose accusations of #fakenews you believe, the proliferation of fake stories and fake news sites during the recent presidential election were at an all time high. Information shared via social media – both the accurate news reports and the grossly fabricated stories – impacted people’s perceptions and their actions. We know…

11 Ways To Leverage Your Content

We’re preaching the power and importance of content this year at Double Forte. So we thought the least we could do is tell you how to make your content work hard for you. Her are 11 ways to leverage the heck out of your content. Start with a blog post. Most communications professionals have their blogging basics down. Write a blog post offering practical tips to your customers – how-tos and lists are always useful. Keep your post between 300 and 750 words. Create an accompanying graphic. Remember how Mark Twain said, ““The reports of my death…

Business Lessons from Interrupting Chicken

By Michelle Curran Interrupting Chicken is one of my all-time favorite books, not just to read to my kids, but in its overall message. Written by David Ezra Stein, it tells the tale of a beleaguered Papa Chicken attempting to read bedtime stories to “Chicken.” Persistent in his efforts to lull Chicken to sleep with fairy tales, Chicken foils each attempt through constant interruptions, frustrating poor Papa and quickly turning the tables on what was initially intended to be joyful quality time. The story can ring a little too true in our daily conversations – not just with family, but…

What A Start!

by Bill Orr Well, January, that is how you start a year.  Of course, I’m not talking about glorious marches, celebrations, catches,  awards, and shows. I’m talking about the wonderful networking opportunities that have presented themselves in the first weeks of 2017. From the Consumer Electronics Show to the Fancy Food Show, opportunities abound to increase your network, connect with colleagues, meet new partners and reacquaint yourself with colleagues. As they say, the doors are open, time to…

The President Tweeted Again…

Fear not. This is not a political message. This is a message about marketing and communications in a new era. All the rules have just been broken and we need a new plan. ASAP! So what? Now what? How do we as professional communicators go forward? How do brands navigate in a media landscape of fake news, alternative facts, and Twitter storms so fierce they move markets, shift policy, and create aftershocks that can be felt across continents? 3 Ways To Stay Relevant and Break Through the Noise in 2017 We can’t go back to business as usual. That just won’t…

What You Need To Know About LinkedIn’s Redesign

If you haven’t noticed it already you will soon: last week LinkedIn started rolling out a new desktop design to users putting “conversation and content at the center” of the social platform. You know we love LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. Millions of people check LinkedIn daily but a very small percentage of users take advantage of its full potential. For that reason, it’s a great place to build a strong company profile and presence – especially when so many of the other social platforms are flooded…

5 Tim Ferriss-Inspired Tips for Making 2017 the Best Year Yet

The last question of the night came from a gentleman sitting smack-dab in the middle of the audience. “For those people who haven’t listened to all of your podcasts, what’s one episode you would recommend to give them a taste?” Tim Ferriss has made it his mission to deconstruct world-class performers to extract their habits, tools and routines. On his podcast he’s interviewed hundreds of successful entrepreneurs, actors, writers, athletes and thought leaders. His new book, Tools of Titans, is an amalgamation of all…

DF Does CES: Coachella for Consumer PR

By Sarah McDonough Each year, as the current calendar comes closer and closer to being outdated and the first week of January draws near, the Facebook, Twitter and LinkedIn posts from PR people across the globe pick up with a voracity that rivals the social posting frenzy around the reveal of the Coachella lineup “Who’s heading to CES this year? Let’s meet up!” …or some variation of that. CES is undeniably what sets the stage for what consumer electronic trends will be monitored closely and written about heavily in the months to come – hence its apt name…