What A Start!

by Bill Orr Well, January, that is how you start a year.  Of course, I’m not talking about glorious marches, celebrations, catches,  awards, and shows. I’m talking about the wonderful networking opportunities that have presented themselves in the first weeks of 2017. From the Consumer Electronics Show to the Fancy Food Show, opportunities abound to increase your network, connect with colleagues, meet new partners and reacquaint yourself with colleagues. As they say, the doors are open, time to…

The President Tweeted Again…

Fear not. This is not a political message. This is a message about marketing and communications in a new era. All the rules have just been broken and we need a new plan. ASAP! So what? Now what? How do we as professional communicators go forward? How do brands navigate in a media landscape of fake news, alternative facts, and Twitter storms so fierce they move markets, shift policy, and create aftershocks that can be felt across continents? 3 Ways To Stay Relevant and Break Through the Noise in 2017 We can’t go back to business as usual. That just won’t…

What You Need To Know About LinkedIn’s Redesign

If you haven’t noticed it already you will soon: last week LinkedIn started rolling out a new desktop design to users putting “conversation and content at the center” of the social platform. You know we love LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. Millions of people check LinkedIn daily but a very small percentage of users take advantage of its full potential. For that reason, it’s a great place to build a strong company profile and presence – especially when so many of the other social platforms are flooded…

5 Tim Ferriss-Inspired Tips for Making 2017 the Best Year Yet

The last question of the night came from a gentleman sitting smack-dab in the middle of the audience. “For those people who haven’t listened to all of your podcasts, what’s one episode you would recommend to give them a taste?” Tim Ferriss has made it his mission to deconstruct world-class performers to extract their habits, tools and routines. On his podcast he’s interviewed hundreds of successful entrepreneurs, actors, writers, athletes and thought leaders. His new book, Tools of Titans, is an amalgamation of all…

DF Does CES: Coachella for Consumer PR

By Sarah McDonough Each year, as the current calendar comes closer and closer to being outdated and the first week of January draws near, the Facebook, Twitter and LinkedIn posts from PR people across the globe pick up with a voracity that rivals the social posting frenzy around the reveal of the Coachella lineup “Who’s heading to CES this year? Let’s meet up!” …or some variation of that. CES is undeniably what sets the stage for what consumer electronic trends will be monitored closely and written about heavily in the months to come – hence its apt name…

Simple Strategies To Transform Your Content in 2017

Four days into the new year and how are you doing on your new year’s resolutions? Feeling like you might have bit off more than you can chew? Let us help you break it down. Here are simple strategies, per social media platform, to transform your content in 2017. Blog: Reduce the number of times you post. Sound like crazy-talk? It’s not! By now, we all know the name of the game when it comes to blogging is frequency AND consistency. If you cannot meet your twice a week goal, then switch to a weekly goal….

7 New Year’s Resolutions

Are you resolving to become more effective in your communications efforts in 2017? So are we. Here are 6 New Year’s resolutions to get you started down the right path. Post with intention. Maybe you increased the frequency of your posting this year. Maybe you increased your following. That’s great. Build on that in 2017 with a planned and purposeful editorial calendar. What are your cornerstone messages? How do they translate across mediums and to your different audiences? Map that out. Be spontaneous. No, this resolution doesn’t contradict your resolution to be intentional. It augments…

7 PR and Social Media Habits to Leave Behind in 2016

As we wrap up a surreal year, we gladly say good-bye to the low points and set our sights on resolutions and hopes for the new year. It’s not our place to tell you to add burpees to your fitness routines or do more charity work, but we will definitely be back to share some ideas on how to get your content seen in 2017. But before we talk about what to add, here are our recommendations on the PR and social media habits to leave behind in 2016. Ignoring the numbers. We live in…

6 Things We Learned By Producing A Podcast in 2016

When the team at Double Forte decided, “We should have a podcast,” we knew we were setting ourselves up for a lot of work, and, a lot of opportunity. Right on both fronts! Everything Speaks, our podcast for people interested in or starting a career in public relations, marketing, or social media, launched in July and we have now produced 22 episodes. Here’s what we’ve learned: Podcasts really are the new black. And, they are the new book! Yes, it feels like everyone and their cousin is launching a podcast these days. Podcasts are trendy,…

How-To Transfer Likes From A Facebook Page

              Recently a client asked our team if it was possible to transfer Followers from a personal Facebook page to Likes on a business page. This client leveraged a network of personal connections to grow their business and they wanted their Facebook business page to reflect that. The short answer is… it depends. It’s possible to transfer Likes from one business page to another business page. Facebook calls it a page merge and there are only a few restrictions: You can’t transfer friends from a personal Facebook page to Likes on a business page. They’re two different features and they…