DF Does CES: Coachella for Consumer PR

By Sarah McDonough Each year, as the current calendar comes closer and closer to being outdated and the first week of January draws near, the Facebook, Twitter and LinkedIn posts from PR people across the globe pick up with a voracity that rivals the social posting frenzy around the reveal of the Coachella lineup “Who’s heading to CES this year? Let’s meet up!” …or some variation of that. CES is undeniably what sets the stage for what consumer electronic trends will be monitored closely and written about heavily in the months to come – hence its apt name…

Simple Strategies To Transform Your Content in 2017

Four days into the new year and how are you doing on your new year’s resolutions? Feeling like you might have bit off more than you can chew? Let us help you break it down. Here are simple strategies, per social media platform, to transform your content in 2017. Blog: Reduce the number of times you post. Sound like crazy-talk? It’s not! By now, we all know the name of the game when it comes to blogging is frequency AND consistency. If you cannot meet your twice a week goal, then switch to a weekly goal….

7 New Year’s Resolutions

Are you resolving to become more effective in your communications efforts in 2017? So are we. Here are 6 New Year’s resolutions to get you started down the right path. Post with intention. Maybe you increased the frequency of your posting this year. Maybe you increased your following. That’s great. Build on that in 2017 with a planned and purposeful editorial calendar. What are your cornerstone messages? How do they translate across mediums and to your different audiences? Map that out. Be spontaneous. No, this resolution doesn’t contradict your resolution to be intentional. It augments…

7 PR and Social Media Habits to Leave Behind in 2016

As we wrap up a surreal year, we gladly say good-bye to the low points and set our sights on resolutions and hopes for the new year. It’s not our place to tell you to add burpees to your fitness routines or do more charity work, but we will definitely be back to share some ideas on how to get your content seen in 2017. But before we talk about what to add, here are our recommendations on the PR and social media habits to leave behind in 2016. Ignoring the numbers. We live in…

6 Things We Learned By Producing A Podcast in 2016

When the team at Double Forte decided, “We should have a podcast,” we knew we were setting ourselves up for a lot of work, and, a lot of opportunity. Right on both fronts! Everything Speaks, our podcast for people interested in or starting a career in public relations, marketing, or social media, launched in July and we have now produced 22 episodes. Here’s what we’ve learned: Podcasts really are the new black. And, they are the new book! Yes, it feels like everyone and their cousin is launching a podcast these days. Podcasts are trendy,…

How-To Transfer Likes From A Facebook Page

              Recently a client asked our team if it was possible to transfer Followers from a personal Facebook page to Likes on a business page. This client leveraged a network of personal connections to grow their business and they wanted their Facebook business page to reflect that. The short answer is… it depends. It’s possible to transfer Likes from one business page to another business page. Facebook calls it a page merge and there are only a few restrictions: You can’t transfer friends from a personal Facebook page to Likes on a business page. They’re two different features and they…

7 Twitter Habits You Should Develop Now

For a while there, we were all talking about Twitter in the past tense. “Twitter used to be my go-to source for news and trends.” “Twitter used to be a place for meaningful conversations.” “In the early days, I made some great connections on Twitter.” Twitter was so 2009 because Instagram was so 2015 and Snapchat is so very now. Maybe it was millennials who were making these platforms more on-trend than Twitter. Maybe we communications pros, so desperate to stay relevant, felt the need to follow the tweens. If the 12 year olds are on Snapchat, we will be…

9 Things We Are Thankful For This Thanksgiving

Happy Thanksgiving. We hope you have a relaxing and peaceful holiday weekend. We have so much to be thankful for here at Double Forte. Here are just a few of those things: Our clients. We are lucky to work with companies and people who inspire us. Our clients drive us to think creatively, work harder, do more, and be a force for good everyday – and we love that! 2. Our coworkers. We have each others’ back at Double Forte. Someone will always make you laugh. Sometimes, they will…

Now What? Part 2

One week post election and we, like so many Americans, are still thinking about, “Now what?”  Where do we go from here? What is the best path forward? As we wrote last week, “We have just witnessed an election cycle like we have never seen before…The communication styles and strategies broke all the rules. So, now what? How do we as professional communicators go forward?” While we don’t have all of the answers, we do have a few ideas. First, choose your words carefully. Words matter.  In some cases, our word is all we have. This is true for new companies, pre-product….

Now What?

                          Like most of the nation, we at Double Forte are drinking lots of coffee today after a very late night watching the presidential election results and we are wondering, “Now what?” What do the results mean? Where do we go from here? What are the messages, the takeaways, the path forward? These are questions all Americans are asking – not just the people whose candidate lost. This is a major moment in our country’s history and we all are trying to derive meaning from it – those who are celebrating and those who are bruised. Here at the agency,…