“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also know, that according to Cisco, online video streaming will grow to more than 80 percent of all consumer Internet traffic by 2020. So what are you waiting for? It’s time to go live on Facebook. And to help you get started, here are 4 tips to make sure that first broadcast goes well.
- Promote your broadcast in advance. Tell your personal network and fans of your page that you are planning a live event. Consider paying to boost your post or create a Facebook ad to let people know when you will be live. And then, remind them again, a few minutes before you broadcast.
- Practice. Sure social media is all about authenticity and going live is a way for fans to meet the real you or the people behind the brand. Even so, professionalism matters. Prepare and rehearse what you plan to cover on your broadcast. While there’s no need to be perfect, there is no excuse not to be polished.
- Make a plan. How will you interact with viewers during the broadcast? Decide that before the camera starts rolling. Facebook recommends that you greet viewers by name and respond to their comments during the broadcast.
- Choose wisely. Make sure you have thought about your background. What’s behind you on the wall? Is it a distraction? Is it “on brand”? Does it look like something is growing out of your head? Make sure you’ve thought about camera shake and angles. Will you have someone hold the camera? Do you want to use a tripod? Do you have a plan for ending the broadcast without those awkward on-air moments fumbling to turn of the video?