If ever there was a time a brand needed to step up its social media efforts, 2017 is it. Social media continues to grow in importance and dominate the focus of savvy marketers because social media is where the customers are, and social platforms give marketers the opportunity to communicate directly with their key stakeholders — as well as listen to them. And today, more so than ever, brands must find a way to break through the noise and establish a direct, immediate line of communication with the people that matter most.
In this guide you will find information and tips for all of the major social platforms, as well as for two of the most effective “owned” platforms – blogs and podcasts. We tell you what to post, when to post it, what not to do, and what you absolutely must do this year.