5 Tim Ferriss-Inspired Tips for Making 2017 the Best Year Yet

The last question of the night came from a gentleman sitting smack-dab in the middle of the audience. “For those people who haven’t listened to all of your podcasts, what’s one episode you would recommend to give them a taste?” Tim Ferriss has made it his mission to deconstruct world-class performers to extract their habits, tools and routines. On his podcast he’s interviewed hundreds of successful entrepreneurs, actors, writers, athletes and thought leaders. His new book, Tools of Titans, is an amalgamation of all…

How-To Transfer Likes From A Facebook Page

              Recently a client asked our team if it was possible to transfer Followers from a personal Facebook page to Likes on a business page. This client leveraged a network of personal connections to grow their business and they wanted their Facebook business page to reflect that. The short answer is… it depends. It’s possible to transfer Likes from one business page to another business page. Facebook calls it a page merge and there are only a few restrictions: You can’t transfer friends from a personal Facebook page to Likes on a business page. They’re two different features and they…

Now What?

                          Like most of the nation, we at Double Forte are drinking lots of coffee today after a very late night watching the presidential election results and we are wondering, “Now what?” What do the results mean? Where do we go from here? What are the messages, the takeaways, the path forward? These are questions all Americans are asking – not just the people whose candidate lost. This is a major moment in our country’s history and we all are trying to derive meaning from it – those who are celebrating and those who are bruised. Here at the agency,…

4 Rules for Delivering an Outstanding Customer Experience

Customer experience is the lifeblood of any company, because there are very few companies who command the entire market. There are some monopolies out there, but not very many. The brand that you have – the product or service that you sell – is only half of whatever is in that package. The other half is the experience that people have with your brand. Say they love your product, but they can’t open the package. Or they want to use your app, but they can’t get it to work. Or they can’ t get anybody on the phone to…

Don’t Be A Google Alert

Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser  “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered. Yes, we work in a fast-paced environment and things often happen quickly, but I challenge my teams here at Double Forte, and every communications professional, to take a step back, see the big picture, and be more than a Google Alert. Our clients trust…

Double Forte Internships

              Lee Caraher talks with Double Forte Account Coordinator Will Taylor who started with the agency as an Intern. Will shares from his experience on how to rock your internship so you can leverage it into a full time job. His key tips include. Do: If you can’t get a PR internship, work in customer service. You will learn so much about how to interact with customers for successful resolution – a key skill you need in PR and Social Media. Do: Work your network to get the internship. Do: ask these questions so you can get the most out…

Announcing the Double Forte Podcast: Everything Speaks

              At Double Forte, we love podcasts. From Serial to  Cliff Ravenscraft, we can’t get enough. No really, we can’t. That’s why we decided to launch our own. We are thrilled to present, Everything Speaks, a podcast for millennials and young professionals looking for practical, actionable career advice. If you know someone who is interested in a career in public relations, marketing, social media, working in an agency, or, who is starting a career in any of these realms, this is the podcast for them. And this is not a humble brag, Everything Speaks is 100 percent produced…

Signing Off in a World That’s Always On

By Lyndsey Besser We’ve heard it all before, it’s important to maintain a healthy work-life balance. Without it, you’ll burn out and be of no use to yourself, your employer or your clients. But what does that actually look like in a 24/7 news-driven industry like public relations? How do you make sure you sign off and get the down time you deserve? First, stop considering it a privilege. I’ll never forget the words my mother told my 15-year-old self over and over, “Having a driver’s license is a privilege, not a right!” In this case, it’s the…

6 Steps to Social Media Maven-dome

By Natalie Perkins I’ll admit it – as a millennial, I thought that building and maintaining a social media profile for a brand would be a piece-o-cake. I grew up with this stuff, so I thought I’d know how to do it. Just sign up, start posting stuff that looks cool (AKA puppies, brunch, photos of SF, more puppies…). Duh. As I’ve quickly learned, this non-strategy doesn’t really work for brands on social media. Working with several clients on their social media channels, and even on our own internal team, I’ve learned there are a few key topics to think about…

Hearing it Through the Grapevine: Influencers in Food and Wine

By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in a recent study conducted by the University of Indiana School of Journalism, stating that “60% of journalists said they use social media to find story ideas.” In my experience, this is especially true for food and wine media. This revelation should inform…