I Am Proud of My Name, My Gender and The Career I’ve Earned

September 30, 2016Career Insight

By Lyndsey Besser In general, I’m a pretty even-keeled person. It takes a lot to get me up in arms. But this week, something did. On Wednesday morning, an “investor and serial entrepreneur” took to the Wall Street Journal for some digital mansplaining. It was suggested that I, along with other women worldwide, forgo my … Read More

Snapchat: Can You See The Future?

September 28, 2016Digital

Snapchat, the social media platform for the younger set, just got cooler, or maybe just younger, or maybe that’s the same thing. The social site, which boasts an estimated 150 million users every day, just changed its name to Snap, and rolled out a new pair of sunglasses called Spectacles. Now before you start with … Read More

LinkedIn: Love It, Learn It, Lean Into It

September 21, 2016Content Marketing

We are huge fans of LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. There are more than 350 million users worldwide and 40 percent of those users check LinkedIn daily. Learn to master LinkedIn and you can easily standout to peers, prospects, and potential employees. To help … Read More

What A Potato Can Teach Us About Influencer Marketing

September 14, 2016Content Marketing

By Liz O’Donnell Something is gratin, err, rotten, in the world of influencer marketing and Erik Sherman tells us all about it in his recent Inc. article, “The Influencer You Use May Be Ripping You Off.” Sherman discusses the practice of buying fake followers on social media. It’s a practice many are aware of but … Read More

Social Media Don’ts

September 7, 2016Digital

  At Double Forte, we spend a lot of time advising people on what to do on social media. Do be consistent. Do be authentic. Do be relevant, etc., etc., etc. But what about the don’ts? What are the things you should never do on social media? There’s the obvious list: don’t be vulgar, don’t … Read More