60 Minutes Tracks Follows to Dollars

October 26, 2016Content Marketing

This week, 60 Minutes, arguably the standard-bearer of traditional, old-school media, did a segment on the new guard of millennial social media influencers, and for those of us in the biz, it was must-watch TV. How fitting the show aired around the same time DJ Khaled was capturing his son’s birth on Snap. We’ve written … Read More

We’ve Launched A Second Podcast: Focus Is Your Friend

October 12, 2016Communication

We weren’t kidding when we said we love podcasts. We’re having so much fun producing Everything Speaks, our podcast for millennials and young professionals looking for practical, actionable career advice, that we decided to launch another one. We are thrilled to announce, Focus is Your Friend: Double Down on Marketing That Matters. Hosted by Double Forte founder Lee Caraher, … Read More

4 Reasons You Should Be Marketing to Working Daughters

October 5, 2016Uncategorized

By Liz O’Donnell This week I had the opportunity to address the Marketing To Moms Conference about a segment of moms that are too often ignored: mothers in the sandwich. Currently there are 44 million unpaid family caregivers in the United States and 60 percent of them are women. With 10,000 people turning 65 every … Read More