The Rise of Placement PR

July 26, 2017Communication

Have you been receiving the same emails we have? Almost weekly someone sends us an offer to place a story in a specific media outlet for a flat fee. Two stories? The fee doubles. Three, it triples, etc. etc. It’s tempting. Especially for companies that have been burned by bad PR firms in the past. … Read More

Building Brands: The 30-month mindset

July 19, 2017Uncategorized

by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership … Read More

Why You Need A Social Media Style Guide

July 12, 2017Digital

Does your company have a social media style guide? A style guide acts as the cornerstone of your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines … Read More

5 Lessons on Brand Reputation from The New York Times

July 5, 2017Communication

“We live in an era dominated by the unyielding influence of social feeds,” so stated The New York Times in an article Sunday titled, “How Battling Brands Online Has Gained Urgency, and Impact.” This is a must read article for anyone managing a brand, corporate, or even a personal, reputation. In talking about the ousting … Read More