Communicating in the Office: Do’s and Don’ts

November 15, 2017Communication

When does communicating become over communicating? In our business, we tend to err on the side of sharing information, but how do you decide what to, and not to, share at work. It’s a fine line. Here, at Double Forte we share a lot! “Team, don’t forget I’m out for a dentist appointment next week; I’ll … Read More

In Praise of Plain Speech

November 8, 2017Communication

Is it just me or is everyone triangulating lately? At work, on the train, in a volunteer meeting, people want to triangulate. “Maybe we should triangulate.” “Let’s triangulate.” “If it helps you triangulate…” It doesn’t. According to Merriam-Webster, the definition of triangulate is to survey, map, or determine by triangulation to give triangular form to … Read More

We Have A New Podcast!

November 1, 2017Consulting Services

We’re very excited to tell you we’ve launched a new podcast, Millennial Minded – it’s everything you wanted to know about work and career that you were afraid to ask. We noticed that a lot of college courses today don’t really prepare students for the realities of work life. That’s where we come in! Every week, we bring you straight … Read More

Moving and Shaking

October 18, 2017Communication

As you know, we don’t sit still around here. Since rolling out our new brand identity and website, we’ve had a lot going on. First, we’re pleased to announce that our marketing-focused podcast, Focus Is your Friend, was named one of  9 Binge-Worthy Podcasts by Inc. Magazine. And speaking of podcasts…well, you’re going to have … Read More

California Fires: How To Help

October 12, 2017Uncategorized

Our hearts and minds are with our friends, clients and family members affected by the wildfires in our beautiful wine country. Thank you to all of the emergency officials and volunteers who are working day and night to protect and support this community. Click here for  information on how you can help those affected. And … Read More

Communication Strategies in a Post-Truth Era

October 5, 2017Communication

We are living and working in a post-truth era. What does that mean? The proliferation of fake stories and fake news sites are at an all time high. The term “alternative facts” is an actual thing and we’ll say anything not to use the word lie. We live in a world where social media has … Read More

13 Trends That Will Disrupt Communications

September 26, 2017Communication

We know this to be true: nothing has changed more in the last 15 years than the how we deliver a message. Still, the message, regardless of the medium, is the key point. But what’s to come? What’s the future of communication in the next decade, and how can we, as communicators, be effective in … Read More

5 Steps to a Successful Rebrand

September 20, 2017Communication

Rebranding a company or an organization is a big deal. Why? Well, for a whole host of reasons. It means change, which is always a challenge. It should be grounded in strategy. And It requires excellent execution. A new brand doesn’t just mean creating a new logo or tagline – launching a new brand identity … Read More