Media: Friend or Foe

June 2, 2021Communication, Marketing, Public Relations

The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement … Read More

The Op-Ed is Dead; Long Live the Op-Ed

May 26, 2021Public Relations

A few weeks ago, The New York Times announced it was retiring the term “op-ed,” which stands for opposite the editorial page. The reason? “In the digital world, in which millions of Times readers absorb the paper’s journalism online, there is no geographical “Op-Ed,” just as there is no geographical “Ed” for Op-Ed to be … Read More

How Diversity & Inclusion Changed Marketing in 2020

May 12, 2021Communication

by Sydnie Jones Twenty-twenty was the year that put a giant mirror in front of society and forced us to rethink our lives. While COVID-19 ransacked communities, another disease was brought to light: the idea that people of color do not have the same rights and privileges as their white colleagues. Moreover, Black, Indigenous and People … Read More

How Brands Are Reaching Gen Z on TikTok

May 5, 2021Communication, Social Media, Uncategorized

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison, … Read More

Wine Industry Embraces Creativity Borne of Challenging Times

April 27, 2021Food & Bev

Masks or no masks, virtual wine events are here to stay. President Biden and the CDC delivered long awaited welcome news yesterday that vaccinated Americans can shed their masks outside. The updated mask mandate is seen as a harbinger of the next normal, but while many of us are more than ready to lose our … Read More

The Power of Loose Touch Communication

April 21, 2021Communication, Networking

When was the last time you called your grandmother? Texted your high school best friend? Emailed your first boss? Reached out to a former colleague? Or followed up with a friend of a friend who did you a favor that one time? Staying in regular communication with our family, friends, mentors, colleagues, and clients (people … Read More

Women, Wine and The Work We Do

March 31, 2021Food & Bev

One year after the United States locked down in an attempt to fight the spread of the coronavirus, the statistics about substance abuse and mental health are as staggering as the impact of the virus. According to the Centers for Disease Control (CDC), Americans have reported increased symptoms of anxiety disorder and depressive disorder as … Read More

Accountability and Solidarity

March 24, 2021Content Marketing, Uncategorized

Last Wednesday, I emailed our mailing list on our regular monthly schedule. I talked about  the hope we see with the coming of Spring, more vaccinations, and stimulus funds helping people in need. This was in stark contrast to the horrific shootings in the Atlanta area that took eight people’s lives at three different spas: six … Read More

Instagram; The One-Upper Of Social Platforms

March 16, 2021Social Media

We have all experienced the sheer annoyance of the one-upper. You show up to work vulnerable, disheveled and exhausted; having been up all night with a screaming baby. The one-upper coworker quickly reminds you, “My twins had colic with acid reflux, and both screamed and puked for two years straight.” Maybe you were thrilled to … Read More