Facebook Removes the Like Button from Pages: What it Means for Brands

March 3, 2021Social Media

by Alexis Karis Earlier this year, Facebook announced plans for the redesign of its Pages Experience. It’s a major overhaul for the social media platform’s Pages tool, which allows businesses, brands, public figures and creators to connect with Facebook users. According to Facebook’s announcement shared in a recent blog post, key new features include: Redesigned … Read More

TikTok, Alcohol, Advertising and You

February 24, 2021Social Media

Here at Double Forte, we’re old enough to remember Snap. Or should we say young enough? Yes, we know the social platform is still relevant and the kids are still there. We can also recall the many iterations of alcohol advertising policies the social site has gone through due to its younger demographic. That’s why … Read More

We’re In the Club!

February 17, 2021Social Media, Uncategorized

Count the Double Forte staff among the 6 million users on Clubhouse. Clubhouse is the new invitation-only, audio-only, social networking app where members having real-time conversations. Users follow other users, plus topics of interest and can start or join chat rooms and themed clubs. And if you want to say something, you can raise your … Read More

Instagram: Real Talk About Reels, and more

February 9, 2021Social Media

Let’s talk about Instagram. It continues to be one of the fastest growing social media platforms. (And yeah, we’re on Clubhouse – watch this space for more on that new app later). But today, let’s talk Instagram, because we’ve been getting a lot of inquiries from clients on how best practices have changed and how … Read More

Everything Speaks: Inauguration Edition

January 27, 2021Communication, Marketing

By Patricia Denci This past Wednesday, Americans were glued to their TV sets watching the inauguration of the 46th President of The United States, Joe Biden. Beyond the words of the presidential oath, the fashion and symbols used during the inauguration by the President, Vice President and attendees spoke volumes. As The New York Times … Read More

The Game Has Changed…Again

January 13, 2021Uncategorized

Well, the game has changed…again. Following the shocking, violent events at the Capitol last week, we are once again walking into a new reality. (I refuse to accept the current state of the union as a new normal.) And the implications of that reality extend to what we do as leaders and communications professionals – … Read More

Catching COVID-19 and Being a Team Player

January 6, 2021Health & Wellness

On Wednesday, November 4, 2020 I woke up just like any other day. Opened up my Slack, Zoom and Outlook and began my media monitoring. But, something didn’t feel right. A searing headache started that I couldn’t shake with any amount of water or Advil. “I’m just being paranoid,” I thought to myself. “I can’t … Read More