Welcome to the Never Normal

January 19, 2022Marketing

If 2020 was the new normal, and 2021 was the next normal, that must make 2022 the never normal. So how do we proceed? Instead of crawling across the finish line, we started the year limping out of the gate. If we can’t count on normal – at least not with any foreseeable or predictable … Read More

4 Social Media Platform Updates You Missed in 2021

January 5, 2022Social Media, Uncategorized

by Alexis Karis Just as fast as the world seems to change (hello Omicron and lockdown deja-vu…), so does social media. It seems like every platform from Instagram to Facebook to LinkedIn has new features and updates rolling out constantly – both small and sometimes large. We know that a New Year brings with it … Read More

3 Tips for Vetting and Selecting Influencers for Your Brand’s Campaign

December 29, 2021Social Media

When you hear the word “influencer,” what comes to mind? Visions of a gorgeous, millennial woman showing off the trendiest clothes and accessories on Instagram? Or maybe you think of an athleisurewear -clad teenager dancing in their living room on TikTok. Either way, as long as social media platforms allow creators to monetize their content, … Read More

3 Ways To Toast With Bubbles During The Champagne Shortage

December 22, 2021Food & Bev

ICYMI, article after article in wine trades have been detailing the global champagne shortage leading up to the holiday season. In light of this shortage, our Wine Practice has pulled together a few tips on how to find alternative sparkling wine options just in time for your holiday celebrations! Champagne: It’s the world’s favorite beverage … Read More

OM icrom

December 1, 2021Uncategorized

OMG! Now we have Omicron to watch? As vaccine booster shots become available to more and more people, as many families were able to spend Thanksgiving together again, as travel bookings increase, and just as we’re finally getting together with some of our clients in-person, news of a new COVID variant is rattling the world, travel … Read More

7 Social Media Strategies for 2022

November 18, 2021Social Media

In the midst of planning season, it’s time to take stock of your social media strategies. The rules of engagement continue to change as the world continues to evolve along with the pandemic. Therefore, the way you engage with key constituents must evolve too. Here are seven social media strategies to consider for 2022: Podcasts … Read More