So often we are asked if buyer personas are really useful. The answer is yes, and no. Developing a useful buyer persona is critical to an effective marketing program. After all, if you don’t know who your customer is then how in the world can you connect with them? But when your buyer personas are … Read More
Two Guys Walk Into a Bar… and Learn Something New About SEO?
written by Duncan Lowe A few weeks ago I was standing at a bar on Divisadero street discussing SEO with a friend – not my typical Friday night. “SEO is dead!” he shouted. My friend had consumed a few IPA’s so I took what he said with a grain of salt. I didn’t believe that … Read More
What Would You Do If Failure Wasn’t An Option?
Written by Duncan Lowe All eyes were on Joe Kowalke, our senior account manager, as he stood in front of a semi-circle of Double Forte employees. “What would you do if failure wasn’t an option?” he said, repeating the question twice to emphasize its gravity. Every Tuesday at 11:30 a.m. Double Forte ends our internal … Read More
Build a Business Blogging Strategy: 9 Tips
A company’s blog, hosted on a its own website, is the heart of all its content marketing efforts. Publishing an article is one of the most cost-effective ways to promote your business leading to more sales, establishing you as a leading authority in the industry and giving you a chance to broaden your reach. Plus, … Read More
All the Annoying
I haz a sad. I haz all the sads. The way “social speak” is infiltrating our language so makes me crazy. Because, irritating. I so don’t understand how this happened. When did it become okay to put “so” in front of verbs? Annoying. All the annoying. It’s been a minute since you annoyed me Internet. … Read More