The Rise of Placement PR

July 26, 2017Communication

Have you been receiving the same emails we have? Almost weekly someone sends us an offer to place a story in a specific media outlet for a flat fee. Two stories? The fee doubles. Three, it triples, etc. etc. It’s tempting. Especially for companies that have been burned by bad PR firms in the past. … Read More

Building Brands: The 30-month mindset

July 19, 2017Uncategorized

by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership … Read More

Why You Need A Social Media Style Guide

July 12, 2017Digital

Does your company have a social media style guide? A style guide acts as the cornerstone of your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines … Read More

5 Lessons on Brand Reputation from The New York Times

July 5, 2017Communication

“We live in an era dominated by the unyielding influence of social feeds,” so stated The New York Times in an article Sunday titled, “How Battling Brands Online Has Gained Urgency, and Impact.” This is a must read article for anyone managing a brand, corporate, or even a personal, reputation. In talking about the ousting … Read More

When It Comes To Influencer Relations, Play Small Ball

June 28, 2017Digital

The Double Forte team is off to watch the San Francisco Giants play the Colorado Rockies this afternoon and while the homeruns will probably bring us to our feet cheering, it’s small ball that could decide the game. The same is true about influencer relations. When planning influencer campaigns, we see so many brands wanting … Read More

How Employee Input Impacts PR: Witness Uber

June 21, 2017Communication, Uncategorized

In case you were holding on to that very untrue idea that all press is good press, read some recent articles about Uber. The ride service company has had it’s share of negative stories – the latest headline that Travis Kalanick has stepped aside as CEO. Uber CEO Travis Kalanick resigns after months of crisis Uber … Read More

Actions Must Support Words

June 14, 2017Communication

In light of recent conversations at a PR Week-sponsored event and at an Uber all-hands meeting, we feel compelled to revisit a blog post written earlier this year by our colleague Joe Kowalke. In “Please Talk Politics At Work,” Joe wrote about our company’s practice of talking in the office about gender equality, executive orders … Read More

Why Don’t You Have a Podcast?!?

June 7, 2017Communication

We’ve said it before and we will say it again, podcasts are the new black, the new blog, the newest way to connect with the people who matter most. Why? Because podcasts are personal, authentic, informative, and relevant. And for the listener, they are convenient. You can listen when you want – on your run, during your … Read More

6 Content Creation Tools We Absolutely Love

May 31, 2017Content Marketing

If you’ve been paying attention, then you know your job is to create and publish content. Why? Because content is how you connect with the people who matter most to you. Content is how you control the message. So, in order to help you create great content, here are six content tools the team at … Read More

Several Social Platforms Roll Out New Features

May 24, 2017Digital

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a … Read More