If I had a dollar for every time I heard someone say, “We need to hire younger people because they understand social media,” I could retire. Maybe that’s what people want… Yes, younger workers may have more real life experience with social media platforms, but don’t discount the older workers. They may have more real life … Read More
On a weekly basis, I field questions like, “How many times should I tweet?” or, “Which social media platforms should I use?” How the heck would I know? I mean, I can tell you the best times to post to certain platforms. And I can tell you the demographic profile of the typical Facebook user … Read More
By Aleah Feuerborn It’s been exactly one year since Instagram stories were announced – 365 days of a new social media frontier. A year of face filters, geotags and figuring out how to best explain that Instagram Stories are basically like Snapchat, but better. While there is still more to learn and Instagram continues to … Read More
Have you been receiving the same emails we have? Almost weekly someone sends us an offer to place a story in a specific media outlet for a flat fee. Two stories? The fee doubles. Three, it triples, etc. etc. It’s tempting. Especially for companies that have been burned by bad PR firms in the past. … Read More
by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership … Read More
Does your company have a social media style guide? A style guide acts as the cornerstone of your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines … Read More
“We live in an era dominated by the unyielding influence of social feeds,” so stated The New York Times in an article Sunday titled, “How Battling Brands Online Has Gained Urgency, and Impact.” This is a must read article for anyone managing a brand, corporate, or even a personal, reputation. In talking about the ousting … Read More
The Double Forte team is off to watch the San Francisco Giants play the Colorado Rockies this afternoon and while the homeruns will probably bring us to our feet cheering, it’s small ball that could decide the game. The same is true about influencer relations. When planning influencer campaigns, we see so many brands wanting … Read More
In case you were holding on to that very untrue idea that all press is good press, read some recent articles about Uber. The ride service company has had it’s share of negative stories – the latest headline that Travis Kalanick has stepped aside as CEO. Uber CEO Travis Kalanick resigns after months of crisis Uber … Read More
In light of recent conversations at a PR Week-sponsored event and at an Uber all-hands meeting, we feel compelled to revisit a blog post written earlier this year by our colleague Joe Kowalke. In “Please Talk Politics At Work,” Joe wrote about our company’s practice of talking in the office about gender equality, executive orders … Read More