It’s On You To Comply With FTC Guidelines

April 26, 2017Content Marketing

Recently the FTC sent letters to 90 Instagram influencers because they failed to properly disclose their relationships to brands when promoting products on the social platform. The FTC sent the letters as an effort to “educate marketers about their responsibilities under truth-in-advertising laws and standards.” You can read the letter here.  As marketers, it is your … Read More

A Humble Brag

April 19, 2017Communication

We’re just sorry you all can’t work here… …because Double Forte was just named one of the top 5 PR agencies to work for in North America in the boutique category by The Holmes Report. You can read the full write up here. The entire Double Forte team is honored to be recognized for the workplace … Read More

The Boomerang Principle Is Here!

April 12, 2017Career Insight

The team at Double Forte is excited to announce that our fearless leader and CEO, Lee Caraher, has published another book and it is available now! The Boomerang Principle: Inspire Lifetime Loyalty From Your Employees spills the secrets those of us at Double Forte already know about: how to create a positive workplace culture, how to develop high performing employees, … Read More

The Best Laid Plans

April 5, 2017Communication, Content Marketing

How is it already April? Not that we don’t like spring and baseball season, it’s just, wow, the pace at which we all work and live is intense! The start of a new quarter, especially the second quarter, however, is a great time to pause and reexamine your goals for the year. What intentions did you … Read More

Go Live! 4 Tips for Broadcasting on Facebook

March 29, 2017Content Marketing, Digital

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also … Read More

5 Ways to Make Your Event Worthy of Your Brand

March 22, 2017Communication

by Liz O’Donnell Beyond publishing, in real life events are a reflection, of a brand and need to be planned accordingly. Here are 5 ways to make sure your event is worthy of your brand. Decide on your story. You’re not surprised we start with the message, are you? The message should be the launching … Read More

Please Talk About Politics at Work

March 15, 2017Communication

By Joe Kowalke All employees at Double Forte are now encouraged to speak freely and openly about politics at work. Consider this the new employee handbook rule. Go ahead and talk about religion, too. Please come out at work. Let’s speak honestly about our beliefs, ourselves, and build greater understanding and compassion. On March 3, … Read More

Here is to the BENCH players

March 8, 2017Communication

By Bill Orr With March Madness rushing towards us full-court press, it’s time to discuss the parallels between the importance of communications in the professional workplace and communications on the basketball court. And what better subject matter to use than that of the BENCH? Basketball serves as a great opportunity to examine high-pressure situations before, … Read More

This Is Not Fake News

March 1, 2017Content Marketing

We’ve been talking about the power of content marketing for a while now at Double Forte but recent events have us doubling down on just how important it is to have a smart content strategy – and to act on it. First, there’s the brouhaha over fake news. Regardless of whose accusations of #fakenews you … Read More

11 Ways To Leverage Your Content

February 22, 2017Content Marketing

We’re preaching the power and importance of content this year at Double Forte. So we thought the least we could do is tell you how to make your content work hard for you. Her are 11 ways to leverage the heck out of your content. Start with a blog post. Most communications professionals have their … Read More