Don’t Be A Google Alert

August 22, 2016Career Insight

Adding Value, Cracking SXSW, and Other Pearls of Client Service Wisdom By Lyndsey Besser  “The second a piece of coverage hits, flag it to the client!” I remember being instructed to do this, many moons ago at a very different PR agency that shall remain unnamed. My heart-rate and blood pressure have never fully recovered. … Read More

Double Forte Internships

August 10, 2016Millennials

              Lee Caraher talks with Double Forte Account Coordinator Will Taylor who started with the agency as an Intern. Will shares from his experience on how to rock your internship so you can leverage it into a full time job. His key tips include. Do: If you can’t get … Read More

Announcing the Double Forte Podcast: Everything Speaks

July 26, 2016Content Marketing, Digital

              At Double Forte, we love podcasts. From Serial to  Cliff Ravenscraft, we can’t get enough. No really, we can’t. That’s why we decided to launch our own. We are thrilled to present, Everything Speaks, a podcast for millennials and young professionals looking for practical, actionable career advice. If … Read More

Social Media: The Algorithms Are A Changin’…

July 21, 2016Digital

By Sarah McDonough Social media platforms are constantly evolving 1) to stay technologically current 2) to stay interesting and 3) to earn more revenue. OK, I can’t prove the second one. It’s just my hunch as a skeptical PR pro because, let’s face it, these changes get covered in the news A LOT – everything … Read More

Signing Off in a World That’s Always On

July 11, 2016Communication, Writing on the Wall

By Lyndsey Besser We’ve heard it all before, it’s important to maintain a healthy work-life balance. Without it, you’ll burn out and be of no use to yourself, your employer or your clients. But what does that actually look like in a 24/7 news-driven industry like public relations? How do you make sure you sign … Read More

7 Ways to Make a Great First Impression

June 7, 2016Uncategorized

By Lee Caraher You never get a second chance at a first impression. I don’t know who said it first, but that person hit the nail on head. When meeting someone new, take these 7 easy steps to make sure the next time you see that person you’re building NOT recovering from the first impression. … Read More

Best Practices Guide for Social Media Beginners

June 2, 2016Uncategorized

By Megan Busch Social media is necessary these days as the world becomes more digital. Everyday consumers trust social media and frequently turn to social platforms for accurate and reliable information from and about businesses. If you’re new to social media and don’t really know how they work or which platforms are best for you … Read More

6 Steps to Social Media Maven-dome

May 23, 2016Digital

By Natalie Perkins I’ll admit it – as a millennial, I thought that building and maintaining a social media profile for a brand would be a piece-o-cake. I grew up with this stuff, so I thought I’d know how to do it. Just sign up, start posting stuff that looks cool (AKA puppies, brunch, photos … Read More

Hearing it Through the Grapevine: Influencers in Food and Wine

April 23, 2016Digital, Food & Bev

By Jenna Faller I’ve long suspected that journalists and editors, just like me, peruse social media for inspiration. How else can you explain the 1.8M+ hits on Google for Josh Ostrovsky? The Instagram sensation has mastheads below his name including Mashable, Financial Times and Vogue. My suspicions were confirmed (as if I needed more proof) in … Read More

Traditional Media, We Need to Have a Talk

April 15, 2016Digital

By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you. … Read More