“Social media doesn’t work.” We hear it all the time from prospects, and they are right. Social media doesn’t work – if you don’t use it. The biggest naysayers of social media are the people and brands that don’t use it, or, the people who tried it but quit too soon to reap the rewards. So … Read More
Before a startup has a product, customers, revenue, or funding, it needs to have a story. Why does the company exist? What problem is it solving? What motivates the founder? Even after the first round of funding and the first sale, a story is a key asset for any new company. This week Double Forte cosponsored the SheStarts … Read More
A recent Harvard Business Review article states, “If you want to truly be disruptive, it’s time to rethink owned media and make it a more strategic part of your marketing mix.” We couldn’t agree more. Unlike earned or paid media, or social (which many confuse with owned), owned media gives a brand control over its … Read More
Most content creators understand the need for, and have mastered the development of, editorial calendars. They have outlined what content they are going to create when and they know to plan posts around major events – both internal and external – like corporate earnings, product launches and holidays. But too few creators have recognized the … Read More
If you are invited to be a guest on a podcast, may we suggest your answer be, “Yes.” Podcasts are a great way to reach an audience because people can listen to them on their own schedule. They are a great anchor for a content campaign; podcasters can add graphics and text to their show … Read More
So often we are asked if buyer personas are really useful. The answer is yes, and no. Developing a useful buyer persona is critical to an effective marketing program. After all, if you don’t know who your customer is then how in the world can you connect with them? But when your buyer personas are … Read More
written by Duncan Lowe A few weeks ago I was standing at a bar on Divisadero street discussing SEO with a friend – not my typical Friday night. “SEO is dead!” he shouted. My friend had consumed a few IPA’s so I took what he said with a grain of salt. I didn’t believe that … Read More
Written by Duncan Lowe All eyes were on Joe Kowalke, our senior account manager, as he stood in front of a semi-circle of Double Forte employees. “What would you do if failure wasn’t an option?” he said, repeating the question twice to emphasize its gravity. Every Tuesday at 11:30 a.m. Double Forte ends our internal … Read More
A company’s blog, hosted on a its own website, is the heart of all its content marketing efforts. Publishing an article is one of the most cost-effective ways to promote your business leading to more sales, establishing you as a leading authority in the industry and giving you a chance to broaden your reach. Plus, … Read More
I haz a sad. I haz all the sads. The way “social speak” is infiltrating our language so makes me crazy. Because, irritating. I so don’t understand how this happened. When did it become okay to put “so” in front of verbs? Annoying. All the annoying. It’s been a minute since you annoyed me Internet. … Read More