Taylor Swift Uses Her Influence For Democracy
Influencer Marketing, as we’ve talked about for, is all the rage in the marketing mix. As we’ve described this freshly-coined “discipline” will definitely evolve but is not going anywhere but up in importance. For brands that means another arrow in the quiver to communicate with audiences new and old — communications is the art of … Read More
Are You Millennial Minded?
As Double Forte CEO Lee Caraher says, if you don’t have millennials in your business your business doesn’t have a future. That’s because millennials are the largest generation. But millennials – they’re so, I don’t know, millennial. And what’s wrong with that? At Double Forte, we believe in the power of a multigenerational workforce. We know … Read More
