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How Diversity & Inclusion Changed Marketing in 2020

How Diversity & Inclusion Changed Marketing in 2020

May 12, 2021

by Sydnie Jones Twenty-twenty was the year that put a giant mirror in front of society and forced us to rethink our lives. While COVID-19 ransacked communities, another disease was brought to light: the idea that people of color do not have the same rights and privileges as their white colleagues. Moreover, Black, Indigenous and People … Read More

How Brands Are Reaching Gen Z on TikTok

How Brands Are Reaching Gen Z on TikTok

May 5, 2021

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison, … Read More

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