As the calendar changes from one year to another, we like to take some time to reflect on where we’ve been and where we’re going, what’s best for our clients, our company and our coworkers. This year, we keep coming back to the same idea: Nothing is more important than life long learning. The Economist dedicated an … Read More
It Starts With Who
A common misperception among communications professionals is that “what” is the most important element of any strategy. As in, “What’s the message?” “What are the key points?” “What are we trying to accomplish?” They’re all good questions, but they shouldn’t be the first ones you ask, or, answer. You have to start with “who.” Who are you … Read More
