Can the Wine Industry Survive?
It’s Groundhog Day for the wine industry. Last week Rob McMillan, EVP at Silicon Valley Bank and Founder of the bank’s wine division, delivered his 22nd State of the Wine Industry Report, and as expected, the wine industry continues to have a marketing problem. Double Forte touched on this same issue in a blog post … Read More
4 Trends and Predictions for News Media in 2023
by Gabriel Muñoz We’re less than 30 days into 2023 and there seems to be an influx of unfortunate, scary and strange events happening all at once around the world. From an ongoing war in Ukraine, the (almost) three-year-old COVID-19 pandemic ravaging China, atmospheric rivers flooding the West Coast, billionaire and Twitter CEO/owner Elon Musk … Read More
Communications Trends to Watch for 2023
After the last few years, trying to predict anything is a gamble, but what the heck? We’ll give it a try. Here are the communications trends we’re watching for 2023 along with our counsel for capitalizing on them. Traditional Media Continues to Lose Traction, Owned Channels Gain Traction According to the US Census Bureau, in … Read More
