WHY GENERATING EARNED MEDIA COVERAGE IS A LONG GAME
Both prospective and current clients often ask us why it takes so long to secure media coverage for their company or brand. “It’s the internet! Doesn’t news coverage happen instantly?” The short answer is no. The long answer requires more context and education about how the media industry works. The first, most important thing to … Read More
Are Your Consumers Quietly Quitting? 9 Tips To Increase Engagement
This week CNN got managers everywhere worked up again about “quiet quitting.” This concept, which came to fame behind the Great Resignation, is the idea of not quitting your job – just doing the bare minimum at work. Leadership teams are freaking out about it, rightly so, and hopefully examining their company cultures. But it’s … Read More
3 Reasons Why Podcasts Should Be Included in Your Communications Strategy
Twenty-five years ago, reading the daily newspaper with a cup of coffee was a ubiquitous component of the average American’s morning routine. On the car ride to work, a radio talk show was likely playing in the background. Virtually every American household had at least one TV set, according to US Info. Now, over two … Read More
