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Yes, Virginia, You Still Need A Media Kit

Yes, Virginia, You Still Need A Media Kit

January 16, 2020

“Media Kits are so linear and old school Lee, we don’t need one,” stated the PR manager who did a one-day boot camp with us to work through her company’s strategy, messaging, communication initiatives and plans for the year.  I gathered myself before responding. (Double Forte peeps have told me that I should never play … Read More

5 Strategies To Maximize Influencer Campaigns

5 Strategies To Maximize Influencer Campaigns

January 8, 2020

When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the … Read More

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