PR Problems Don’t Exist
As the CEO of a PR agency I’ve heard a variation of “we have PR problems” a lot. And when someone calls to tell me that somebody or some company needs Double Forte’s help because they “have a PR problem,” I take a deep breath and hoist the big red flag at my desk. Eventually … Read More
Sometimes Facts Are Better Than Storytelling In Persuasion
Storytelling is all the rage – well it’s always been all the rage, witness Oedipus Rex ,The Epic of Gilgamesh, the Bible, Pride & Prejudice. As a business though, storytelling has come into vogue as the purpose of or method of communication, sometimes to the detriment of communicating. Strong stories, that are simple, emotional, truthful, … Read More
