Brand Ambassador and Social Influencers – Are They The Same?
by Ani Comella So you read the marketing trades and you know that when it comes to reach and engagement, social influencers are worth looking into. And then one of your industry peers tells you they’ve just run a successful brand ambassador campaign. “Uhuh,” you nod. You’ve read all bout that. But, wait?! Have you? … Read More
IGTV vs. YouTube: What’s Best For Your Brand?
By Miranda Carpanello After the release of IGTV, Instagram has quickly become a one-stop-shop for consumers’ social media needs. According to wired.com, Instagram has grown more than five times its size since Facebook acquired the social media site six years ago. The ability to add longer videos positions it more in the realm of YouTube … Read More
