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No Comment: The Dos and Don’ts Of Responding to Online Comments

No Comment: The Dos and Don’ts Of Responding to Online Comments

November 28, 2018

Earlier today, first lady Melania Trump said about interacting on social media, “Sometimes you need to fight back.” And maybe that point of view makes sense for her husband’s brand of politics, but is it politic for brands? Whenever we present social media and style guides to our clients, they inevitably ask, “What should we … Read More

Buy the Change You Want To See

Buy the Change You Want To See

November 21, 2018

As we head into a season of consumer consumption, some good news for brands, businesses, and buyers alike from Nielsen. A new report, “Sustainable Shoppers Buy the Change They Want To See In the World,” reveals the result of a recent global survey. Eighty-one percent of respondents feel strongly, “that companies should help improve the … Read More

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