Weekly Round-up: Valentine’s Day Edition

February 14, 2018Uncategorized, Weekly Round-up

It’s likely you were still finishing up Thanksgiving leftovers when all things red, pink and glittery splattered their way across storefront windows. Like it or not, Valentine’s Day is a $18 billion industry – with people shelling out $2 billion alone on flowers. And, if you think the art of the written word is dead, think … Read More

Trendjack; Don’t Hijack

January 31, 2018Content Marketing, Uncategorized

Here at Double Forte, we love holidays. One, because we’re always up for some fun. And two, because holidays can be a useful way to bring some relevance to a client’s message. Our food and wine clients can share recipes and pairings for special occasions. Our technology clients can honor innovation and people on significant … Read More

Facebook Changes Post Ranking Process: What You Need To Know

January 17, 2018Digital

Last week, Facebook announced it was making major changes to the way it ranked posts. This is good news for friends and family, bad news for publishers and marketers. Up until last week, engagement drove views. The more people liked, commented and shared a post, the more likely other people saw it. That’s why we … Read More

Three Things Sunday Night’s Golden Globe Awards Ceremony Taught Us

January 11, 2018Uncategorized

We all need to go see 3 Billboards Outside Ebbing, Missouri. Oprah continues to have the strongest brand EVER. Women are going to continue to raise their voices in opposition to harassment and mistreatment in the workplace. With the increasing number of celebrities and executives who have been called out for sexual assault and harassment, … Read More

7 Content Marketing Activities to Complete in January

January 3, 2018Content Marketing

New year, new everything. January is the right time to refresh your content marketing strategy. Here’s how: Update your buyer personas. Buyer personas, like the people they represent, should be ever evolving. This month, revisit your buyer personas. What still holds true? What’s changed based on 2017 sales data and social analytics? Reset your content … Read More

7 Social Media New Year’s Resolutions for 2018

December 20, 2017Communication

Well, 2017 was everything we thought it would be, and maybe more. We are looking forward to the new year and we resolve to: Podcast, podcast, podcast. In 2017, we made the bold decision to stop one of our podcasts and redesign the other. In 2018, we resolve to get YOU podcasting. What are you waiting … Read More

Happy Holidays!

December 7, 2017Uncategorized

The coast-to-coast Double Forte family sends you our warm wishes for a joyful holiday season and fabulous and peaceful new year! And if you’re planning any time of at the end of the year, listen to the latest episode of our podcast Millennial Minded to hear how to sign off in style. We even offer … Read More

Should Social and Media Split Up?

November 29, 2017Digital

In advance of a major redesign of Snapchat, Evan Speigel, CEO of Snap, published what some are calling a “blistering” op-ed on Axios about social media. More specifically, Spiegel takes on “social media fueled fake news” and says algorithms that serve up content based on what your friends like is the problem. He writes, “The … Read More

5 Social Media Tips and Tools We Are Thankful For

November 22, 2017Digital

Happy Thanksgiving! We have so much to be thankful for – mainly our inspiring clients and hardworking colleagues. But you knew that, right? So to keep it fresh around here, we thought we’d tell you what social media tips and tools we’re thankful for too. Polls on Instagram. It’s super easy! Once you take a photo on … Read More