How to HERO (Help Every Reporter Out)

By Gabriel Muñoz In 2023, more than 21,400 news and media jobs were lost, the highest rate recorded since the Great Recession (excluding 2020 after COVID-19 hit). Specific to the “digital, print and broadcast” news subset, 3,087 jobs were lost. Being a journalist in 2024 likely means you are overworked, overwhelmed and underpaid. According to…

local news words on newspaper over white background

A Guide to Local Media Relations

By Ana Cahuas Local media outlets play a vital role in shaping the narratives and perceptions within a community. These trusted sources of information are invaluable avenues for brands looking to connect with their target audiences and establish themselves in the local community. Whether you want to promote an upcoming event, influence a local cause,…


The Case for Fractional CCOs

As we’ve shared before, in these times of incredible change, uncertainty and disruption, communicating efficiently and with radical clarity is integral to not just success but also basic survival as a company, business or brand. Whether for an established customer favorite, a challenger brand, a disruptive new market entry, or a person looking to pivot or deliver…

Flat design illustration with female vlogger or influencer, recording new video.

Four Trends Shaping the Future of Influencer Marketing

By Catherine Bormann In the last decade influencer marketing has shifted from an experimental tactic for many brands into a primary social media strategy. With over 80% of marketers setting aside specific budgets for influencer partnerships, brands need to produce influencer content that captures consumers’ attention and halts their doom scrolling.  Despite budget cuts amid…

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