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Why Genuine Media Relationships Are More Important Than Ever

As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…


Three Easy Tips for Maximizing Your Media Outreach

By Lauren Trieschmann We’re going to start by stating the obvious: Media relations is an integral part of a successful public relations strategy. Most PR professionals engage in some form of media outreach daily, whether it’s sending a quick check-in note to a writer, distributing a press release to hundreds of contacts, or anything in…

Profit, People and Purpose: How CEOs and Companies Can Be Their Most Authentic Self in the Transparent Age

Abortion rights. Climate change. Banned books. Discrimination. Gun control. LGBTQIA+ issues. Within the last five years, we’ve witnessed CEOs and their companies pushed (or be pushed) to take a stand on social issues like never before.  According to the 2023 Edelman Trust Barometer Global Report, 82 and 80 percent of employees expect CEOs to speak…

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The Power of Owned Media: Increasing SEO & Reaching Your Target Audience

By Mollie Leal According to a report by Visual Objects, 76 percent of consumers look for a company’s online presence before visiting in-person. Now, more than ever, it’s important for businesses to optimize their online presence to reach potential customers. This post will help unlock the power of owned media to strengthen search engine optimization…

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