Rebranding a company or an organization is a big deal. Why? Well, for a whole host of reasons. It means change, which is always a challenge. It should be grounded in strategy. And It requires excellent execution. A new brand doesn’t just mean creating a new logo or tagline – launching a new brand identity … Read More
By Lee Caraher When I started Double Forte 15 years ago with my friend and colleague Dan Stevens, the PR industry, indeed the economy, was very different than it is today. Traditional media reigned supreme, public relations often still bowed to advertising and conventional corporate work environments were still going strong. Social media had yet … Read More
We have a saying here at Double Forte: The point of communication is to stop it. What’s that you say? Clear communication is finite. It doesn’t require lots of iterations. If you are delivering an effective message it should have impact upon impact. Here’s why this matters. The average American worker receives 121 emails a day. Each … Read More
By Lizzie Venditti and Greta Gordon As recent college graduates, we’ve grown as both young adults and public relations professionals during our internship at independent communications and creative firm Double Forte. Here are 10 things we’ve learned during our past 90 days in the office that we’ll carry with us throughout our careers. Teamwork is Key At … Read More
We don’t expect our iPhone batteries to last for days at a time (we wish they would, but we don’t expect it), so why do we think we can work week after week without recharging? The average U.S. employee only takes about 50 percent of their available vacation time. In fact, most take only half … Read More
If I had a dollar for every time I heard someone say, “We need to hire younger people because they understand social media,” I could retire. Maybe that’s what people want… Yes, younger workers may have more real life experience with social media platforms, but don’t discount the older workers. They may have more real life … Read More
On a weekly basis, I field questions like, “How many times should I tweet?” or, “Which social media platforms should I use?” How the heck would I know? I mean, I can tell you the best times to post to certain platforms. And I can tell you the demographic profile of the typical Facebook user … Read More
By Aleah Feuerborn It’s been exactly one year since Instagram stories were announced – 365 days of a new social media frontier. A year of face filters, geotags and figuring out how to best explain that Instagram Stories are basically like Snapchat, but better. While there is still more to learn and Instagram continues to … Read More
Have you been receiving the same emails we have? Almost weekly someone sends us an offer to place a story in a specific media outlet for a flat fee. Two stories? The fee doubles. Three, it triples, etc. etc. It’s tempting. Especially for companies that have been burned by bad PR firms in the past. … Read More
by Sarah McDonough Looking to build a credible brand through Social Media? Embrace the 30-month mindset. “Let’s make a viral video!” “But can you just, like, buy followers?” Raise your hand if you’ve ever heard – or even uttered – some version of those phrases during a brainstorm centered around ways to establish thought leadership … Read More