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Your Guide to Local TV Broadcast in 2024

Recently, two of our Double Forte San Francisco team members visited KTVU FOX 2, a local Bay Area broadcast news station, in Oakland, California (fun fact: its website is the most popular online source for Bay Area news, surpassing the San Francisco Chronicle and SFGate). During our visit, KTVU news directors gave us a tour…

The State of PR in 2024: Three Key Takeaways

Known for being an ever-evolving industry, public relations (PR) is in the midst of a profound transformation shaped by technological advancements, shifting consumer behaviors, and a constantly evolving media landscape. From keeping up with the latest social media trends and tools to navigating the complexities of artificial intelligence (AI), PR professionals are at the forefront…

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Double Forte Resources: LinkedIn Guide

Are you or your company using LinkedIn to the fullest of its abilities? It’s a question we ask and assess for many of our clients, and the answer is often “no.” The platform continues to evolve at a fast pace and keeping up with the changes and best practices is a challenge. For any business,…

How to Measure PR Results

By Ana Cahuas In the dynamic realm of public relations, success is not just about achieving positive media placements and executing campaigns, but also measuring their impact. Before understanding how to measure results in PR, it is important first to understand the key goal of PR and communications: building a company’s long-term reputation. Unlike marketing…

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You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!