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Marketing Wine from a Difficult Vintage

By Patricia Denci The allure of wine is how it changes in the bottle from one vintage to the next. Even within the exact same vineyard, grapes and winemaking techniques vary from year to year as Mother Nature leaves her indelible mark on each vintage. Some years prove to be more challenging than others. As…

Reality Check: Is Your Marketing Purpose-Driven?

By Maggie Zeman For brands today, supporting a social cause must be more than a marketing strategy. It’s too easy for brands to get caught in the crossfire between political and social rhetoric and their own consumer base. By engaging in truly purpose-driven marketing, brands can authentically support causes that matter while connecting with key…

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Mental Health Tips and the 24-Hour News Cycle

By Emily Smith If you work in Communications and Public Relations, it is highly likely that you are consuming the news. It is important to be up to date on the current headlines, consumer trends and competitor news within the industries our clients represent. We also must pay attention to the breaking news being reported.…

3 Ways Small Businesses Can Partner With a PR Agency – On a Budget

By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!