SEO and Public Relations work together.

SEO & PR: Let’s Link Up

Search Engine Optimization (SEO) can be augmented with successful digital Public Relations (PR) campaigns.


Some thoughts on thought leadership

by Lee Caraher I’ve had so many people ask me about thought leadership lately, I thought I’d share my thoughts here (see what I did there?). 1.  What exactly is thought leadership? A thought leader is an  expert whose opinion is sought after by others on a specific topic. Thought leaders possess a wealth of expertise and…

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Three News Stories (and One Crazy Twitter Thread) PR Pros Need to Read Before Implementing an AI-Driven Media Relations Strategy

By: Catherine Bormann Artificial Intelligence (AI) is shaping the future of newsrooms. If you haven’t started to think about how this will affect your media relations strategy moving forward, now is the time. It’s estimated that 50% of newsrooms are utilizing generative AI tools, and PR professionals will be left behind if they don’t adapt…

Influencer marketing concept. Male blogger with megaphone sharing information with audience on social media websites. Vector illustration for digital marketing, promotion, communication topics

How to Measure the Success of Your Influencer Campaign

Influencer marketing is a $16.4 billion industry with an ever-growing roster of digital creators. Harnessing the power of these influencers is an important addition to any effective communication and marketing strategy. When executed well, an influencer campaign is a valuable tool to build brand awareness authentically. That said, defining the success of an influencer campaign…

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