BLOG & PODCASTS

The State of Journalism in 2024: Three Key Takeaways

By Lauren Trieschmann As PR professionals, we’re well aware that the state of journalism is constantly evolving. Less than halfway through the year, we’ve already witnessed mass layoffs from over a dozen major media companies and heated debates about the impact of artificial intelligence (AI) on journalism. As we approach the halfway mark of 2024,…

How to be a SOS (Source of Sources)

By Gabriel Muñoz In 2023, more than 21,400 news and media jobs were lost, the highest rate recorded since the Great Recession (excluding 2020 after COVID-19 hit). Specific to the “digital, print and broadcast” news subset, 3,087 jobs were lost. Being a journalist in 2024 likely means you are overworked, overwhelmed and underpaid. According to…

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A Guide to Local Media Relations

By Ana Cahuas Local media outlets play a vital role in shaping the narratives and perceptions within a community. These trusted sources of information are invaluable avenues for brands looking to connect with their target audiences and establish themselves in the local community. Whether you want to promote an upcoming event, influence a local cause,…

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The Case for Fractional CCOs

As we’ve shared before, in these times of incredible change, uncertainty and disruption, communicating efficiently and with radical clarity is integral to not just success but also basic survival as a company, business or brand. Whether for an established customer favorite, a challenger brand, a disruptive new market entry, or a person looking to pivot or deliver…

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