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So, The Wine Industry has a Demand Problem: Three Critical Exercises Brands Can Do Today to Strengthen Reach

By Maggie Zeman Every January like clockwork, the US wine industry anxiously awaits the release of the Silicon Valley Bank State of the Wine Industry Report. Presented at a live virtual event each year, the author Rob McMillan, EVP and founder, Silicon Valley Bank Wine Division, delivers what has become a bellwether for what’s to…

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What Exactly Is The Metaverse? Here’s Everything You Need To Know

By Mollie Leal Since Meta (previously Facebook) announced its investment shift in the metaverse back in October 2021, the term has become a hot topic in mainstream media. It’s left many of us asking ourselves, what even is the metaverse? And what does it mean for the future of the internet? Lucky for you, we…

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Welcome to the Never Normal

If 2020 was the new normal, and 2021 was the next normal, that must make 2022 the never normal. So how do we proceed? Instead of crawling across the finish line, we started the year limping out of the gate. If we can’t count on normal – at least not with any foreseeable or predictable…

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Wine and Spirits Forecast: Four Beverage Industry Trends to Watch in 2022

By Lauren Trieschmann As we enter the new year, we’ve seen an influx of new (and in some cases, re-emerging) beverage trends and insights as shared by some of the most trusted voices in the industry. Below, we’ve outlined a few to keep a close eye on in 2022. A Renewed Interest in Buying Local…

At Double Forte, we have plenty to say!

You can read our thoughts on our blog. You can also listen to inspiring words from our award-winning podcast: Millennial Minded. And if want to know more about the ins and out of the DF Studio responsible for this good stuff, go there!