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To Disclose or Not to Disclose: Transparency in Alcohol Social Media

Influencer marketing for alcohol brands can feel like running through a minefield of countless legal pitfalls such as using proper disclosures, not promoting excessive drinking, not sharing content with minors under the legal drinking age and more. This September a group of 13 public relations and advertising agencies announced a commitment to a global standard…

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The Importance of Storytelling in Your LinkedIn Strategy

By Alexis Karis Launched 18 years ago, LinkedIn has become a mainstay in the world of social media and is an important part of most companies’ communications strategies. According to its website, LinkedIn is “the world’s largest professional network with 774+ million members in more than 200 countries and territories worldwide,” with the vast majority…

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Our Updated Trend Report: The Next Normal

Way back in May of 2020 we wrote, “It’s the uncertainty, isn’t it, that is so challenging for so many of us?” And here we are heading into the fourth quarter of 2021 and it’s the uncertainty, isn’t it, that is so challenging for so many of us? Yet again, we are shifting into a…

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4 Tips for Post-Grad Job Hunting

As record numbers of Americans receive college degrees, the labor market is more competitive than ever. And with the COVID-19 pandemic affecting the economy in unprecedented ways, the supply of recent graduates is higher than the number of available entry-level jobs. It’s safe to say that conducting a job hunt amid a global pandemic was…

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