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OM icrom

OMG! Now we have Omicron to watch? As vaccine booster shots become available to more and more people, as many families were able to spend Thanksgiving together again, as travel bookings increase, and just as we’re finally getting together with some of our clients in-person, news of a new COVID variant is rattling the world, travel…


4 Things We Have Learned from Coordinating a Media Event in a Pandemic

By Sydnie Jones Media events have always been an exciting way for brands to engage with journalists and influencers. Howevver, the pandemic has made in person media engagement a challenge. With the rise in vaccine rates, more options have become available for brand hosted events. Here are 4 things we have learned about planning media…

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7 Social Media Strategies for 2022

In the midst of planning season, it’s time to take stock of your social media strategies. The rules of engagement continue to change as the world continues to evolve along with the pandemic. Therefore, the way you engage with key constituents must evolve too. Here are seven social media strategies to consider for 2022: Podcasts…


3 Ways To Deploy The Power of PR Amid the Great Resignation

BY CATHERINE BORMANN The great resignation has leaders and HR professionals working around the clock to solve the seemingly impossible global talent shortage. According to a Paychex Pulse of HR Report, which surveyed 1,000 HR decision-makers, 98% of HR leaders say the pandemic has transformed their role and 70% say this has been one of…

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