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Yes, Inflation Matters If You Work In Communications

By Emily Smith For many of us, we are slowly starting to re-enter into the routines we experienced in our pre-pandemic lives. For some people, that means more business and vacation travel, setting the alarm to board the train or bus once again for the office commute, dining out and socializing without the 6-foot buffer…

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Hush, Just Stop! #BritneySpeaks but is the World Ready to Listen?

By Gabriel Muñoz In 2004, Britney Spears’ cover of “My Prerogative” posed this question in its intro: “People can take everything away from you, but they can never take away your truth, but the question is, can you handle mine?” Well on June 23, Britney finally spoke her truth to the world. Dialing into the…

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Will Virtual Events Remain Relevant in a Post-Pandemic World?

By Lauren Trieschmann There’s no question that the COVID-19 pandemic has presented new and uncharted obstacles for brands in the food and beverage space, perhaps most notably the cancelation of all in-person events and tastings. Over the last year and a half, brands have had to get creative in order to engage audiences through reimagined…

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Useful Tips for Sharing Samples with Media and Influencers

By Alexis Karis When working with consumer packaged goods (CPG), there’s a good chance your communications campaign will involve sharing your product with media or influencers. If you want your business to reach the people that matter most to you, getting your product in the hands of writers, journalists, influencers, celebrities, and tastemakers is often…

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